Vested · 6 hours ago
Director of Public Relations
United States
Full-time
Remote
Lead/StaffVested is a leading integrated marketing and communications consultancy specializing in the financial services industry. The Director of Public Relations will lead strategic marketing and communications strategies for clients, manage team members, and drive new business growth while ensuring high client satisfaction and retention.
Brand MarketingFinancial ServicesFinTechMarketingPublic Relations
Responsibilities
Actively works to improve Group Vested as a global business - top-line revenue, profitability, client portfolio, staffing, cultural, programs and services and more
Proactively consults clients on integrated marketing and communications strategies
Demonstrates firm knowledge of multi-channel programs and is able to lead a team of experts to execute on these program ideas and confidently articulate the benefits of paid, owned, earned and shared media and how to potentially leverage these channels to deliver better client programs
Converse with client regularly and understands client sentiment/mindset at all times
Is able to hold honest, “tough” conversations with client contacts to ensure client is happy and account is retained or growing
Works with the team to map out client relationships - who owns what relationships and ensures that the client relationship is owned at all levels
Leads planning and strategy workshops with clients to map business/comms goals and can build effective marketing and communications strategies that achieve those goals
Leads large-scale public relations and integrated programs for clients and source new, qualified prospects
Leads and wins new business pitches - actively participating in first, second and final meetings as well as developing and finalizing proposals and programs independently
Identifies how to improve aspects of Vested’s new business and pitch process, grows a strong network with potential prospective clients and upsells additional programs and services to clients through consultation or creative ideas
Qualification
Required
Managed and maintained an annual client portfolio threshold of at least $1M in fees
A deep understanding of the overall financial services industry, with knowledge across buy- and sell-side, banking, capital markets and more, from front- to back-office as well as associated areas such as fintech
Expert knowledge in multiple areas of financial services with the ability to proactively consult clients on marketing/comms strategies based on that knowledge
Successfully managed Agency teams of various sizes and skillsets up to 10 direct reports with focus on how team members can be motivated at all times to achieve stellar results
Ability to provide strategic client counsel to ensure goals are met - across brand visibility, reputation management, crisis comms, employee engagement and more
Company
Vested
Vested is a global PR & marketing consultancy for financial services and fintechs
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Binna Kim
Group CEO and Co-Founder
Dan Simon
Chairman and Co-Founder
Recent News
2023-12-07
Company data provided by crunchbase