Edelman Smithfield · 15 hours ago
Digital Lead - Edelman Smithfield
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$160K/yr - $265K/yr
15+ years expEdelman Smithfield is a global financial communications firm seeking a digital-first leader to enhance their digital and social media capabilities. The role involves shaping digital strategies, driving business outcomes for clients, and mentoring teams in a fast-paced environment.
Public Relations & Communications
Responsibilities
Serve as Edelman Smithfield’s most senior digital advisor and a trusted strategic counselor and primary point of contact for clients, anticipating needs, and ensuring consistently high-quality, results-driven work
Shape the group’s growth strategy and identify, pursue, and drive new business opportunities by cultivating relationships with prospective clients, leading and contributing to pitches, and expanding existing accounts
Champion the value of digital across clients and teams, elevating program performance and delivering best-in-class digital and social strategies with measurable impact
Act as an internal and external thought leader on the evolving social media and digital landscape, including platform changes, algorithms, creator ecosystems, and regulatory considerations
Provide senior oversight of paid media strategy and execution, including targeting, budget allocation, optimization, and performance measurement
Partner closely with creative and design teams to guide the development of creative assets that support digital campaigns across channels
Drive digital education and enablement across the broader team, helping non-digital colleagues build fluency, confidence, and capability to deliver integrated, digital-first client work
Maintain accountability for quality, performance, timelines, and budgets, ensuring operational efficiency across all account activities
Mentor, empower, and motivate team members at all levels; provide constructive feedback, foster professional growth, and promote a culture of collaboration, excellence and innovation
Oversee multiple complex projects from concept to completion, applying foresight, measurement frameworks, and problem-solving to deliver exceptional results
Qualification
Required
Bachelor's degree in political science, business, journalism, public policy, communications, or a related field
At least 15+ years of post-graduate, relevant professional experience in digital marketing, social media, public relations, advertising, consulting, media, publishing, or a related field
Preferred
Prior experience in an agency environment, with the ability to quickly adapt, manage multiple priorities, and deliver impact in a fast-paced, client-driven setting
Experience serving as a primary point of contact for clients, executing plans to meet measurable client goals, and managing projects within budget
Strong understanding of capital markets and the financial services industry, including key trends, regulatory considerations, and audience behaviors across retail banking, fintech, asset management, and hedge funds
Demonstrated success in developing and executing integrated digital communications strategies for financial institutions, aligned with measurable business outcomes
Proven ability to identify and pursue new business opportunities, contribute to pitch development, and expand existing client relationships
Experience evolving or scaling digital capabilities within a broader communications or marketing organization, including educating and empowering non-digital teams
Deep expertise in social media platforms, digital marketing tools, and the broader digital ecosystem, with the ability to apply emerging trends and best practices
Strong analytical mindset, with experience using data and insights to optimize performance, demonstrate ROI, and inform strategy
Exceptional collaborative instincts, with experience partnering across disciplines—such as paid media, creative, design, and technology—to deliver cohesive, high-impact client programs
Ability to translate complex financial topics into clear, engaging, and impactful digital content
Executive-level communication skills, including the ability to counsel senior clients, present complex strategies with clarity, and represent the firm in external settings
A passion for creative thinking and innovation, with experience partnering effectively with creative and design teams
Demonstrated ability to manage across levels and teams, with enthusiasm for coaching and developing talent and a track record of mentoring, motivating, and fostering growth across diverse skill levels
Benefits
Medical and dental insurance
Vision
401K
Life insurance
Disability insurance
Paid time off
Travel assistance
Wellness programing
Company
Edelman Smithfield
Edelman Smithfield is a financial communications boutique that specializes in the financial markets and special situations, serving clients in the United States, Canada, EMEA, APAC and beyond.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Vikram Tohan
Global CFO
Joshua Hochberg
Global COO
Company data provided by crunchbase