Gen · 7 hours ago
Senior SEM Specialist, ReputationDefender
USA - Arizona, Tempe
Full-time
Hybrid
Senior LevelGen is a global force committed to ensuring that everyone can live their digital lives safely. The Senior SEM Specialist will drive profitable growth for the ReputationDefender brand through best-in-class paid search strategies, optimizing campaigns and maximizing ROI.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Plan, execute, and continuously optimize paid search campaigns at scale across Google Ads, Search Ads 360, and Microsoft Ads
Own campaign performance from strategy through execution, including bidding, budgeting, forecasting, keyword strategy, ad copy, and landing page optimization
Identify growth opportunities, translate insights into action, and improve key performance metrics such as ROAS, CPA, CVR, and Impression Share
Design and run A/B and multivariate tests to systematically improve campaign performance
Deliver clear, actionable reporting and insights to stakeholders and leadership
Qualification
Required
Strong analytical mindset with the ability to interpret complex performance data and turn it into actionable strategies
Expert-level SEM knowledge, including campaign structure, automation, and large-scale budget management
Hands-on experience with testing methodologies (A/B, multivariate) and performance optimization
Excellent problem-solving skills, attention to detail, and ability to thrive in a fast-paced, deadline-driven environment
Strong communication skills with the ability to clearly explain data and results to both technical and non-technical audiences
Collaborative mindset and ability to work effectively with cross-functional teams
Experience leveraging AI-driven tools for automation, analysis, and ad creation
Plan, execute, and continuously optimize paid search campaigns at scale across Google Ads, Search Ads 360, and Microsoft Ads
Own campaign performance from strategy through execution, including bidding, budgeting, forecasting, keyword strategy, ad copy, and landing page optimization
Identify growth opportunities, translate insights into action, and improve key performance metrics such as ROAS, CPA, CVR, and Impression Share
Design and run A/B and multivariate tests to systematically improve campaign performance
Deliver clear, actionable reporting and insights to stakeholders and leadership
Preferred
Experience managing $5M+ annual paid search budgets
Proficiency in Google Analytics and/or Adobe Analytics
Experience with scripts, automation, or bulk campaign management tools
Familiarity with AI tools such as Copilot, ChatGPT, Gemini, or Jasper
Previous experience marketing online reputation or similar digital products
Relevant certifications (Google Ads, SA360, Microsoft Ads)
Benefits
Annual bonus scheme
Unlimited PTO and flexible working hours
Opportunity to join a global tech company listed on the S&P 500
Collaboration with experts in Digital Security and MarTech
Cafeteria points via Benefit Plus (meals, pension, travel, leisure, Multisport, and more)
Tuition reimbursement for job-related courses
Personalized Learning & Development plan
Sustainable home improvement bonus
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
Founded in 2022
5001-10000 employees
H1B Sponsorship
Gen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2026-01-20
2025-12-09
Morningstar.com
2025-12-08
Company data provided by crunchbase