Firstsource · 10 hours ago
SVP & Partner, AI Marketing Solutions and Services
United States
Full-time
Remote
Lead/Staff, Director/Executive
12+ years expFirstsource is building an AI-enabled marketing services capability anchored on their partnership with Typeface. They are seeking a senior leader to build, launch, and scale this new offering, focusing on offering development, go-to-market leadership, client engagement, and delivery design.
BankingCustomer ServiceEnterprise SoftwareFinancial ServicesHealth CareInsuranceOutsourcingTelecommunications
Responsibilities
Build an AI-enabled, profitable marketing service business that leverages the Typeface platform
Translate marketing workflows content ops, creative operations, personalization, campaign execution into scalable, repeatable services
Drive go-to-market: define value propositions, build sales assets, support pursuits, and shape client narratives
Lead client discovery and solutioning for marketing transformation programs
Own the partnership interface with Typeface and coordinate co-selling, co-marketing, and solution innovation
Work with delivery teams to design scalable models combining human expertise and automated/agentic workflows
Support capability growth plans, talent strategy, and adoption targets
Design and develop a portfolio of AI-enabled marketing services leveraging the Typeface platform
Translate marketing workflows (e.g., content operations, personalization, campaign execution) into structured, repeatable service offerings
Create service playbooks, pricing models, and standardized solution assets
Define ICPs, buyer personas, value propositions, and use-case narratives
Partner with Sales, Marketing, and Industry vertical leaders to drive pipeline and strategic pursuits
Lead efforts to build demos, enablement materials, and ROI frameworks to support sales engagement
Lead client discovery sessions and workshops, translating business needs into actionable solution architectures
Provide subject matter expertise to CMOs, Digital leaders, and Marketing Operations teams
Support onboarding, adoption, and success for early lighthouse clients
Serve as the executive owner of the partnership with Typeface
Drive collaboration on co-selling, co-marketing, and solution innovation
Build an external partner ecosystem across complementary Martech and data platforms
Work with operations leaders to design delivery models that combine AI workflows with marketing specialists and creative teams
Develop training and operational playbooks to scale capability maturity
Monitor delivery performance, client satisfaction, and continuous improvement
Support growth planning, including investment, talent roadmaps, and capability expansion
Own objectives related to adoption, revenue contribution, and delivery excellence
Qualification
Required
12–20 years in digital marketing, marketing operations, Martech consulting, content operations, or related experience
Strong understanding of marketing workflows (segmentation, creative ops, content pipelines, personalization, lifecycle campaigns)
Familiarity with generative AI use cases in marketing (content automation, personalization, workflow optimization)
Experience with Martech platforms (Adobe, Salesforce, HubSpot, etc.)
Proven ability to build service offerings or bring new digital capabilities to market
Strong executive-facing communication skills and experience in pre-sales or client solutioning
Leadership experience building cross-functional teams across strategy, solutioning, and delivery
Understanding of generative AI use cases in marketing, such as content automation, personalization, and workflow optimization
Experience working with or building solutions on SaaS platforms (AI, Martech, or workflow automation tools preferred)
Proven track record developing service offerings, solution playbooks, and scalable delivery models
Ability to define service packages, SLAs, and value frameworks
Experience in pre-sales, solutioning, and executive-level client engagement
Ability to craft compelling narratives, ROI stories, and transformation roadmaps
Collaborative approach to working with sales teams and cross-functional leaders
Experience building and leading diverse teams across strategy, solutioning, and delivery
Strong operational mindset with an ability to bring structure to ambiguous or emerging areas
Excellent communication, stakeholder management, and organizational skills
Preferred
Experience within consulting firms, digital agencies, Martech vendors, or global service providers
Exposure to enterprise-grade AI or marketing platforms
Prior P&L responsibility or significant commercial ownership
Bachelor's degree required, MBA or relevant advanced degree preferred
Preferred: Experience with SaaS platform partnerships, AI platform integration, or prior P&L/commercial ownership
Company
Firstsource
Firstsource provides BPO solutions to organizations in banking, healthcare, telecoms, and media.
10001+ employees
H1B Sponsorship
Firstsource has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (3)
2022 (2)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$40MKey Investors
Excelsior Private Equity Fund
2012-10-26Acquired
2000-05-23Series Unknown· $25M
2000-02-17Series A· $15M
Leadership Team
Ritesh Idnani
CEO and Managing Director
Dinesh Jain
Chief Financial officer
Recent News
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2026-01-17
2026-01-16
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2026-01-16
Company data provided by crunchbase