Alibaba Group · 4 hours ago
Alibaba International Digital Commerce Group-AliExpress-Social Content & Community Manager-Marketing
Pasadena, TX
Full-time
Onsite
Entry Level
1+ years expAlibaba is a leading global e-commerce company, and they are seeking a Social Content & Community Manager to support their social media initiatives. The role involves executing social media strategies, engaging with the community, and coordinating campaigns and partnerships.
AssociationB2BInformation TechnologyOffice SuppliesShopping
Responsibilities
Support the Social Media Lead in the daily posting, scheduling, and formatting of content across TikTok, Instagram, and other emerging platforms
Monitor daily trends, memes, and cultural conversations to suggest 'real-time' content ideas that the brand can jump on
Help organize and prepare creative concepts (video clips, photos, copy) for final approval by the SML
Act as the first line of engagement; responding to comments, managing DMs, and fostering a 'tapped-in' brand voice in the community
Assist in managing the marketing calendar to ensure all campaign assets (for launches, partnerships, or events) are delivered on time
Support the team in communicating with influencers and brand partners, handling initial outreach, shipping product/samples, and tracking deliverables
Provide administrative and creative support for broader marketing initiatives, including integrated campaign support, event logistics, or internal presentations
Pull weekly performance numbers to help the SML analyze what content is performing and why
Keep a pulse on competitors and 'best-in-class' brands to provide fresh inspiration for the creative team
Qualification
Required
Bachelor's degree
1 year of work experience
Support the Social Media Lead in the daily posting, scheduling, and formatting of content across TikTok, Instagram, and other emerging platforms
Monitor daily trends, memes, and cultural conversations to suggest 'real-time' content ideas that the brand can jump on
Help organize and prepare creative concepts (video clips, photos, copy) for final approval by the SML
Act as the first line of engagement; responding to comments, managing DMs, and fostering a 'tapped-in' brand voice in the community
Assist in managing the marketing calendar to ensure all campaign assets (for launches, partnerships, or events) are delivered on time
Support the team in communicating with influencers and brand partners, handling initial outreach, shipping product/samples, and tracking deliverables
Provide administrative and creative support for broader marketing initiatives, including integrated campaign support, event logistics, or internal presentations
Pull weekly performance numbers to help the SML analyze what content is performing and why
Keep a pulse on competitors and 'best-in-class' brands to provide fresh inspiration for the creative team
Proactive Trend-Hunting: You don't wait for instructions; you actively identify emerging cultural trends and memes, bringing actionable 'reactive' ideas to the Social Media Lead regularly
1–2 years of experience turning concepts into high-quality social assets quickly using CapCut, Canva, or Adobe Suite, with a native-level grasp of platform algorithms
Exceptional organizational skills to manage high-volume tasks, from tracking influencer deliverables and product shipping to maintaining a flawless daily posting schedule
Ability to write sharp, 'human' copy that pivots between playful community engagement and clear, brand-aligned campaign messaging
A deep, 'extremely online' awareness of global subcultures and digital trends, ensuring our content remains relevant and timely in a fast-moving market
Company
Alibaba Group
Alibaba Group operates an online marketplace that connects buyers and sellers across various sectors, facilitating e-commerce transactions.
10001+ employees
H1B Sponsorship
Alibaba Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (8)
2023 (14)
2022 (21)
2021 (43)
2020 (76)
Funding
Current Stage
Public CompanyTotal Funding
$23.64BKey Investors
Ryan CohenChina Investment CorporationYahoo
2025-09-11Post Ipo Debt· $3.2B
2025-07-03Post Ipo Debt· $1.53B
2025-02-21Post Ipo Equity
Leadership Team
Eddie Wu
Director and Chief Executive Officer
Leo Jiang
SVP & Deputy Chief Technology Officer
Recent News
South China Morning Post
2026-01-23
2026-01-23
Company data provided by crunchbase