QS Quacquarelli Symonds · 1 day ago
Student Marketing Consultant
United States
Full-time, Contract
Remote
Mid LevelQS Quacquarelli Symonds is a leading organization in higher education services, committed to empowering individuals through access to educational opportunities. They are seeking an experienced Student Marketing Consultant to engage and attract high-potential students in China for international master's and MBA programs, focusing on quality recruitment and effective marketing strategies.
Education
Responsibilities
Plan and execute student marketing and engagement activities in China across online and offline channels
Support and enhance student recruitment events with a focus on attracting high-quality candidates
Engage directly with prospective students to assess suitability for international master’s and MBA programs
Prioritise student quality over volume, ensuring candidates have the academic profile, motivation, and financial readiness to study abroad
Work closely with internal teams to align student targeting with partner university expectations
Provide market insight on student behaviour, decision drivers, and quality indicators in China
Leverage student recruitment websites, digital platforms, and local channels to drive qualified student interest
Advise on China-specific digital engagement approaches, including content, channels, and partnerships
Support optimisation of student journeys from first engagement through event participation and follow-up
Act as a China market specialist, advising on best practices for engaging international postgraduate candidates
Share insights on competitive landscape, student expectations, and emerging trends
Provide clear feedback and recommendations to improve student engagement strategies
Work closely with events, marketing, sales, and operations teams to ensure cohesive delivery
Support the execution of campaigns and initiatives within agreed timelines and objectives
Contribute to reporting and post-activity analysis focused on student quality and outcomes
Qualification
Required
Proven experience in student marketing or recruitment for international education in China
Strong understanding of the Chinese postgraduate student market, particularly for master's and MBA study abroad
Experience working with recruitment events, education platforms, or student engagement initiatives
Demonstrated ability to identify, attract, and engage high-quality students
Comfortable operating in a consulting or contract-based role with a focus on delivery and impact
Excellent communication skills in Mandarin and English
Strong stakeholder management skills and ability to work cross-functionally
Practical, hands-on mindset with strong market awareness
Creative, agile, proactive, and passionate about innovation and measurable impact
Strong organizational and project management skills, able to manage multiple campaigns and priorities
Commitment to continuous learning and staying up to date with digital marketing, student engagement, and higher education trends
Company
QS Quacquarelli Symonds
Founded in 1990, QS Quacquarelli Symonds is now the leading global provider of specialist higher education and careers information and solutions.
Founded in 1990
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Nunzio Quacquarelli
CEO
Recent News
2025-12-10
2025-11-12
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