ChatGPT Jobs · 8 hours ago
Senior Digital Marketing Specialist
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $95K/yr
4+ years expFlywire is on a mission to deliver complex payments globally, and they are seeking a Senior Digital Marketing Specialist to lead their digital marketing efforts. This role involves managing digital campaigns, optimizing web content, and integrating AI technologies to enhance marketing efficiency and growth.
Computer Software
Responsibilities
Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels
Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals
Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO)
Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics)
Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization
Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations
Analyze campaign performance and web analytics to generate actionable insights
Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms
Measure impact of AI initiatives on marketing KPIs and business outcomes
Qualification
Required
4-6 years of experience in digital marketing, marketing operations, or performance marketing
Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier)
Proficiency with digital marketing tools: Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms
Strong understanding of SEO, paid media, analytics, and content workflows
Ability to synthesize complex data into clear, actionable strategies
Curiosity, adaptability, and a strong interest in emerging technologies
This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute
Preferred
Experience with prompt engineering or training AI models for marketing purposes
Background in marketing automation platforms (e.g., HubSpot, Marketo)
Benefits
Competitive compensation, including Restricted Stock Units
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program
Great Talent & Development Programs
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase