ChatGPT Jobs · 8 hours ago
Vertical Marketing Leader - Americas
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expFirst Advantage is seeking a dynamic, strategic, and AI-forward Vertical Marketing Leader to accelerate growth in various geographic markets. This role focuses on developing and executing go-to-market strategies to generate leads, increase revenue, and drive client engagement.
Computer Software
Responsibilities
Develop and Own Vertical Marketing Strategy: Create and execute a comprehensive marketing plan for key verticals that aligns with business priorities and drives pipeline growth
Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs
Drive Demand Generation & Sales Alignment: Build and localize integrated marketing programs that generate high-quality leads, accelerate sales cycles, and enable Account Executives to win
Leverage AI to Scale and Personalize: Use AI-driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation—bringing smarter marketing to the forefront
Activate Campaigns Across the Funnel: Translate corporate campaigns and messaging into vertical-specific formats that resonate—across digital, events, email, and field marketing tactics
Create Vertical Thought Leadership: Develop relevant, insight-driven content that positions First Advantage as a trusted expert in each industry
Partner Cross-Functionally to Maximize Impact: Collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness in execution
Measure, Learn, and Optimize: Track performance across channels and programs. Report regularly on marketing-sourced pipeline, campaign ROI, and vertical engagement
Qualification
Required
5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries (Healthcare, Transportation, Industrials preferred)
Strong track record of supporting sales teams and influencing revenue through marketing
Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
Strategic thinker with an eye for detail and strong project management skills
Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
Comfort operating in a fast-paced, matrixed environment with shifting priorities
Passion for innovation, experimentation, and continuous improvement
Benefits
Medical
Dental
Vision
Retirement
PTO
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase