GAN · 9 hours ago
CRM Manager
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $135K/yr
4+ years expGAN is a company focused on simulated gaming, and they are seeking a CRM Manager to drive retention and monetization strategies. The role involves managing a CRM team, executing high-impact campaigns, and collaborating with various stakeholders to enhance player experiences.
GamblingGamingOnline GamesSaaS
Hiring Manager
Meiken Peets
Responsibilities
Plan and execute the CRM strategy across retention and monetization for multiple Social Casino brands
Lead and develop the CRM team, ensuring strategies are executed consistently and to a high standard of quality
Analyze, optimize, and continuously improve CRM journeys, identifying new opportunities for growth
Use player insights and behavioral data to design journeys that deliver great player experiences and strong ROI
Collaborate closely with internal and external stakeholders to deliver engaging, well-timed, and flawlessly executed CRM campaigns
Qualification
Required
4+ years of experience in a CRM role within the iGaming industry, with a strong focus on player retention, ideally including experience with Social Casino or Simulated Gaming products
Bachelor's degree from an accredited university
At least 2 years of people management experience; leading remote teams is a plus
Background in marketing and a proven ability to plan and execute CRM and campaign strategies based on customer needs, local market habits, and player profiles, supported by hands-on experience with CRM tools
Comfortable working with a variety of stakeholders, acting as a trusted partner and adapting easily to different client and corporate cultures
Ability to communicate complex ideas clearly and confidently to both internal teams and external partners
Confident, strategic thinker who enjoys balancing high-level planning with hands-on execution
Highly organized, proactive, and solution-oriented, with strong prioritization skills and the ability to thrive in a fast-paced, deadline-driven environment
Flexible to occasionally adjust working hours to collaborate with international teams
Fluency in verbal and written communication in English
Company
GAN
GAN is a B2B supplier of internet gambling software-as-a-service solutions for casinos.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$95.54MKey Investors
Sega Sammy Holdings Inc.Antara CapitalBeach Point Capital Management
2025-05-20Acquired
2023-04-24Post Ipo Debt· $12M
2023-02-19Post Ipo Equity· $6M
Leadership Team
Dermot S Smurfit
CEO
Recent News
2025-01-20
2024-10-21
2024-10-17
Company data provided by crunchbase