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Keurig Dr Pepper Inc. · 4 hours ago

Associate Manager, Influencer, Creator & Entertainment Marketing

Burlington, MA

Full-time

Onsite

Mid Level

$70K/yr - $105K/yr

4+ years exp

Keurig Dr Pepper is a leading beverage company in North America, and they are seeking an Associate Manager for Influencer, Creator & Entertainment Marketing. This role will lead influencer-first programs and manage partnerships to deliver impactful campaigns that align with business objectives and resonate with consumers.

CoffeeFood and BeverageManufacturing

Responsibilities

Manage day-to-day relationships with influencers and creators from discovery and onboarding through briefing, content development, approvals, and execution

Build and maintain a pipeline of brand-fit, brand-safe influencers and creators aligned to campaign objectives

Lead or support negotiations for deliverables, usage rights, rates, and partnership terms

Provide clear creative direction and feedback to ensure content meets brand standards and platform best practices

Oversee content reviews, revisions, and live monitoring for accuracy, FTC compliance, and proper calls-to-action

Track deliverables and performance; support campaign reporting, insights, and KPI measurement

Partner cross-functionally with brand, social, media, legal, finance, and agency teams to manage contracts, compliance, invoicing, and payments

Collaborate closely with PR and communications partners to align influencer storytelling with broader brand narratives and earned moments

Manage influencer and creator budgets and agency scopes

Stay current on influencer, creator, entertainment, and social platform trends

Qualification

Influencer marketingCampaign managementSocial media trendsAnalytical skillsNegotiation skillsPR principlesMicrosoft OfficeCommunication skillsOrganizational skillsCreative problem-solving

Required

Bachelor's degree in Communications, Marketing, Journalism, English, or related field (or equivalent experience)

4+ years of experience in influencer marketing, creator partnerships, or digital content program management

Proven experience managing end-to-end influencer or creator campaigns

Strong understanding of social platforms, creator trends, and influencer best practices

Experience negotiating or supporting negotiations for creator partnerships

Highly organized with the ability to manage multiple campaigns and timelines

Data-driven mindset with strong analytical and reporting skills

Excellent written and verbal communication skills

Collaborative, proactive, and creative problem-solver

Working knowledge of PR and earned media principles

Ability to travel occasionally

Proficiency in Microsoft Office (Word, PowerPoint, Excel)

Benefits

Medical

Dental

Vision

Disability

Paid Time Off (including paid parental leave, vacation, and sick time)

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus based on performance and eligibility

Company

Keurig Dr Pepper Inc.

Glassdoor3.4

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees.

Founded in 1981

Burlington, Massachusetts, USA

10001+ employees

https://www.keurigdrpepper.com

Funding

Current Stage

Public Company

Total Funding

$49.52B

Key Investors

Starboard ValueJAB Holding Company

2025-10-27Post Ipo Equity· $7B

2025-10-13Post Ipo Equity

2025-08-25Post Ipo Debt· $18.96B

Leadership Team

George Lagoudakis

SVP Finance US Refreshment Beverages

Jane Gelfand

Senior Vice President, Strategic Finance & Capital Markets

Recent News

Boston Herald

Gen Z rejects ‘radioactive’ diet sodas for ‘Zero Sugar’ ones

2026-01-25

masslive

2026-01-23

Verdict Food Service

Peet’s Coffee to close several San Francisco Bay Area stores this month

2026-01-22

Company data provided by crunchbase