SafelyYou · 11 hours ago
VP of Marketing
United States
Full-time
Remote
Director/Executive
12+ years expSafelyYou is a company dedicated to enhancing safety and care in senior living through innovative AI and expert clinicians. They are seeking a Vice President of Marketing to lead their marketing strategy, focusing on brand development, demand generation, and aligning marketing efforts with business goals.
Artificial Intelligence (AI)Elder CareElderlyHealth Care
Responsibilities
Own SafelyYou’s overall marketing strategy, spanning brand, product marketing, demand generation, ABM, content, communications, and events, with clear accountability for pipeline and revenue impact
Define and evolve SafelyYou’s internal and external narrative and positioning, ensuring a clear, consistent, and compelling story across teams, channels, and audiences
Lead demand generation and growth strategy in close partnership with Sales, aligning marketing programs to revenue goals, target accounts, and sales motion
Build and lead a high-performing marketing leadership team, setting clear priorities, operating cadence, and standards of excellence across functions
Lead and oversee go-to-market execution, launches, and field readiness across the portfolio, in close partnership with Product leadership
Establish marketing investment priorities, manage budgets, and allocate resources to maximize impact and return
Define success metrics and dashboards for marketing performance, using data and insights to continuously refine strategy and execution
Serve as a senior cross-functional leader and executive partner, influencing company strategy and ensuring marketing is tightly aligned with business priorities
Act as a visible leader for SafelyYou’s brand in the market, supporting thought leadership, key events, and strategic external moments
Qualification
Required
CANDIDATES MUST BE LOCATED IN THE UNITED STATES
12+ years of marketing experience, including senior leadership across brand, demand, and go-to-market, with a bachelor's degree in marketing, business, or a related field (or equivalent practical experience)
Proven track record of building and leading high-performing marketing teams with clear ownership, strong operating cadence, and measurable business impact
Deep experience owning marketing strategy and narrative, with the ability to align internal teams and external audiences around a clear, compelling story
Strong revenue orientation, with demonstrated success driving pipeline growth and partnering closely with Sales in complex, enterprise sales motions
Strategic and analytical leader who uses data, metrics, and insight to guide investment, prioritize initiatives, and drive continuous improvement
Comfortable operating in a fast-paced, ambiguous environment and motivated by building durable marketing systems that scale with the business
Benefits
A mission-driven company culture
Fully remote
Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
401k Program
Monthly Education, Well-being & WFH stipends
Non-accrual PTO
Growth Potential
Company Retreats
Medical & Family/Parental Leave
Company
SafelyYou
Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$114.32MKey Investors
Touring CapitalHorizon Technology FinanceOmega Healthcare Investors
2025-01-28Series C· $43M
2023-05-25Debt Financing· $10M
2021-12-02Series B· $40M
Leadership Team
George Netscher
CEO
Recent News
Foundation Capital
2025-12-30
2025-12-11
Behavioral Health Business
2025-12-06
Company data provided by crunchbase