Direct Online Marketing · 9 hours ago
SEO & AI Search Strategist
Pittsburgh, PA
Full-time
Hybrid
Mid Level
3+ years expDirect Online Marketing (DOM) is a digital marketing agency that helps businesses grow through data-driven campaigns. As an SEO & AI Search Strategist, you will develop and execute SEO and AI search strategies to enhance clients' organic visibility and website performance.
AdvertisingContent MarketingDigital MarketingDigital MediaEmail MarketingLead GenerationMarketingSEMSocial Media Advertising
Responsibilities
Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts
Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals
Conducting keyword research, mapping, and optimization to create a clear keyword strategy
Performing technical SEO audits and troubleshooting advanced technical issues
Setting up keyword position tracking and other performance monitoring tools
Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs
Conducting competitor analysis to understand market trends and identify opportunities
Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines
Auditing and crafting insightful reports with narratives that align with client goals
Completing regular business reviews to highlight organic search results and adjust strategies as needed
Communicating professionally and collaborating creatively with clients to build strong relationships
Contributing to sales audits and ensuring quality assurance in your work and the work of others
Actively questioning why results occurred and how your work impacts client success
Qualification
Required
3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis
Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly
Proven ability to forecast, analyze, and report on organic search performance metrics
Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others
Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content
Strong analytical and problem-solving skills with the ability to derive actionable insights
Excellent written and verbal communication skills for client interactions and reporting
A proactive mindset with the ability to self-manage tasks and meet deadlines consistently
A Bachelor's degree or greater, or equivalent work experience in marketing
Creative problem solving
Outstanding computer skills
Excellent written and verbal communication
A commitment to quality assurance and following internal procedures
Preferred
Experience working with international or complex accounts is a plus
Experience working with WordPress, HubSpot, and / or Shopify
Agency experience
Execution of SEO strategies across multiple markets or languages
Familiarity with marketing automation or CRM tools
Familiarity with HTML, Javascript, and other coding languages
Foreign language skills or strategic guidance of foreign campaigns
Benefits
Health, dental, and vision insurance
Short-term disability coverage
A 401(k) with company match
Annual profit sharing
Company
Direct Online Marketing
DOM has been using SEO, PPC, and their top 200 global Premier Google Partner status to help businesses connect with consumers since 2006.
11-50 employees
H1B Sponsorship
Direct Online Marketing has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Early StageLeadership Team
Anthony Pollino
Creative Services Department Manager
Justin Seibert
President
Recent News
Company data provided by crunchbase