Merkle · 15 hours ago
Lead Analyst, Measurement & Attribution
Maryland, United States
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $126K/yr
2+ years expMerkle is a leading technology-enabled, data-driven customer experience management company. The Lead Analyst will be responsible for enhancing attribution modeling capabilities by utilizing data science techniques to analyze marketing activities and deliver insights to clients.
AdvertisingMarketing
Responsibilities
Manage data collection with clients
Develop reports and processes to manage data quality control
Drive innovation in analytics and achieve client expectations
Implement and develop attribution models
Interpret and visualize model estimates and diagnostics
Drive innovation and continuous improvement
Qualification
Required
Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree)
2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
Experience working with and measuring TV, digital media, and CRM data
Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
Advanced modeling skills with Python and R
Cloud environment experience, especially GCP and AWS
Experience working with platforms like Databricks a plus
Data visualization experience with tools like Tableau or Power BI a plus
An understanding of marketing goals and how different media channels support these goals
Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
Experience with collaboration with teammates, especially global teams, to share insights and techniques
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
Merkle
Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.
10001+ employees
H1B Sponsorship
Merkle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (67)
2023 (58)
2022 (56)
2021 (85)
2020 (81)
Funding
Current Stage
Late StageTotal Funding
$123.54MKey Investors
TCV
2016-08-08Acquired
2016-03-08Series Unknown· $10M
2015-08-14Series Unknown· $5.67M
Leadership Team
Amanda Gessert
Senior Vice President, Analytics
Jen Todd Gray
SVP, GM Promotions & Gamification / Head of Experience Creative
Recent News
2026-01-10
2025-09-17
Company data provided by crunchbase