Senior Analyst, Measurement & Attribution jobs in United States
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Merkle · 17 hours ago

Senior Analyst, Measurement & Attribution

positionMaryland, United States
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$78K/yr - $126K/yr
date2+ years exp

Merkle is a leading technology-enabled, data-driven customer experience management company. As a Senior Analyst, Measurement & Attribution, you will utilize data science techniques to analyze marketing activities and estimate their impact, while managing data collection and developing innovative analytics solutions.

AdvertisingMarketing
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H1B Sponsor Likelynote

Responsibilities

Manage data collection with clients
Develop reports and processes to ensure data quality control
Promote innovation in analytics to exceed client expectations
Implement and refine attribution models
Interpret and visualize model estimates and diagnostics
Champion continuous improvement and strategic evolution

Qualification

Attribution modelingData science techniquesAdvanced modeling skillsCloud environment experienceStatistics knowledgeData visualization toolsMedia dataUnderstanding marketing goalsCollaboration skillsPresentation skills

Required

Bachelor's degree in at least one of these fields: statistics, economics, applied mathematics, optimization, computer science, physics
2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
experience working with and measuring TV, digital media, and CRM data
knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (I.e., Naïve Bayes, Markov Chain, Random Forest)
advanced modeling skills with Python and R
cloud environment experience, especially GCP and AWS
an understanding of marketing goals and how different media channels support these goals
experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
experience with collaboration with teammates, especially global teams, to share insights and techniques

Preferred

advanced degree in statistics, economics, applied mathematics, optimization, computer science, or physics
experience working with platforms like Databricks
data visualization experience with tools like Tableau or Power BI

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

Merkle

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Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.
dateFounded in 1971
location
Columbia, Maryland, USA
people-size10001+ employees
web-link
http://www.merkleinc.com

H1B Sponsorship

Merkle has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (67)
2023 (58)
2022 (56)
2021 (85)
2020 (81)

Funding

Current Stage
Late Stage
Total Funding
$123.54M
Key Investors
TCV
2016-08-08Acquired
2016-03-08Series Unknown· $10M
2015-08-14Series Unknown· $5.67M

Leadership Team

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Amanda Gessert
Senior Vice President, Analytics
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Jen Todd Gray
SVP, GM Promotions & Gamification / Head of Experience Creative
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Recent News

TCV
TCV Portfolio
2026-01-10
prnasia.com
Clarins launches its mobile app to elevate its customer relationship, in partnership with Merkle
2025-12-09
PR Newswire
Jim Butler Joins Keystone Capital as Operating Executive
2025-09-17
Company data provided by crunchbase