Abbott · 11 hours ago
Global Manager, Brand and Multi-Channel Marketing
Santa Clara, CA
Full-time
Onsite
Senior Level, Lead/Staff
$114K/yr - $228K/yr
8+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. They are seeking an experienced Global Manager, Brand and Multi-Channel Marketing to support their Vascular division's comprehensive coronary portfolio by leading marketing communication strategies and managing branding projects.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Be the marketing communication lead for one of the Vascular product franchises, member of Global marketing communication team
Build and execute marketing communication strategies and support processes consistent with product and business objectives
Be responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications
Own integrated marketing communication plans and their delivery, manage multiple marketing initiatives at any given time
Act as a brand champion and ensure brand compliance for coronary franchise and products
Drive end to end Integrated Marketing Communication Plans development and multichannel execution for product launches and other product milestones in collaboration with product marketing teams
Act as global brand champion and implement corporate, divisional and product brand guidelines
Oversee brand implementation at the global and regional levels to ensure execution within corporate brand standards
Drive and develop clinical data promotional strategies by managing, planning and implementing communication projects in collaboration with Clinical and product marketing teams
Partner with digital SMEs to strategize on multichannel execution across Abbott owned and 3rd party channels including websites, apps, social media, and other digital outlets
Ensure actionable measurable KPIs and SMART goals are set for each initiative to optimize channel mix and to track performance
Partner with upstream and regional marketing, regulatory affairs, clinical, R&D, and legal to plan and execute on strategies and tactical plans based on input from both internal and external stakeholders
Provide direction to agencies and vendors by facilitating communication to achieve collaboration and consensus, as well as complete promotional projects on time and on budget
Manage multiple projects with varying timelines simultaneously and ensure their timely execution
Qualification
Required
Bachelors Degree Or an equivalent combination of education and work experience
Minimum 8 years related work experience with a complete understanding of specified functional area
Preferred
Advanced degree in a related field is highly preferred
Medical device marketing experience is preferred
Experience with advertising and promotion in a highly regulated environment is preferred
Digital channel management experience, including social media and marketing automation, is desired
Benefits
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
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