Craft & Commerce · 5 days ago
Media Strategy Manager, Retail
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $100K/yr
3+ years expCraft & Commerce is an integrated media agency that connects growth science, media strategy, and modern measurement to help partners grow with confidence. The Media Strategy Manager, Retail will lead and manage a portfolio of retailer relationships, develop media strategies, and ensure partner satisfaction through effective communication and project management.
AdvertisingBrand MarketingDigital MarketingDigital MediaE-CommerceMarketing
Hiring Manager
Samantha Gibson
Responsibilities
Oversee the planning, execution, and reporting of retail media campaigns across a variety of networks, primarily within Walmart Connect
Plan for annual, quarterly and campaign-specific initiatives, as directed by client’s priorities throughout the year
Ensuring day to day success of both managed service and self service campaigns, including on time delivery, correct placements/audiences and client-directed KPIs are met
Establish and maintain strong client relationships by deeply understanding their challenges, objectives, and long-term vision
Collaborate closely across the C&C Media team to shape tactical campaign plans and ensure seamless execution of self service campaigns
Serve as a point of contact for clients & vendors ensuring all communications and deliverables align with client needs and expectations
Contribute to agency success as a leader within media team, providing strategic input and operational guidance to be used across all clients
Compile data, write insights and deliver key reports to clients, including pacing, performance and quarterly strategic reviews
Provide strategic insights and actionable recommendations to clients, leveraging data from campaign performance
Supports projects by managing timelines, developing project plans, and working collaboratively across C&C teams to meet deadlines
Prepare and compile agendas and materials for internal, client and vendor meetings
Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way
Create measurement plans, aligning client goals to media KPIs that can be tracked throughout campaign duration, and after a campaign has ended
Qualification
Required
3-5+ years of experience in retail media planning or strategy, performance marketing, or media buying
Proven experience leading multiple clients or a portfolio of accounts in a media agency environment
Strong experience navigating the Walmart Ad Center (if you live it, we love it) and have earned Walmart Connect Ad Certifications
Deep understanding of the retail media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD), Social (Meta, TikTok) and Amazon. Additional retailers and eComm understanding a plus
Understanding of Retail Search ecosystem & capabilities across most major retailers and grocers
Proven track record designing and presenting executive-ready media plans, reports and QBRs
Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights
Proficiency in media planning tools and data visualization platforms (Excel, Looker, Tableau, etc.)
Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders
Exceptional project management skills and attention to detail
Adept at building strong relationships with clients, partners, and internal stakeholders
Outstanding presentation and communication skills, capable of distilling complex strategies into actionable insights for senior executives and diverse audiences
Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
Company
Craft & Commerce
Craft & Commerce is a marketing company that specializes in digital marketing, branding, content creation and campaign budgeting.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jordan Ruden
Co-Founder
Lizzy Toreev
Partnerships Manager
Recent News
2025-11-05
2025-05-23
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