The California State University · 11 hours ago
Marketing and Communications, Digital Marketing and Social Media - Student Assistant
California State University is seeking a Student Assistant in the Office of Marketing and Communications. The role involves executing digital marketing and social media strategies to promote CSUSB recruitment initiatives and increase the visibility of the CSUSB brand.
EducationHigher EducationUniversities
Responsibilities
Assist in creating engaging, branded, digital content, including graphics, short videos, and written copy for CSUSB’s official social media channels
Conduct brief interviews with students, faculty, and event attendees to create compelling content
Assist in scheduling, publishing, and monitoring social media content across various platforms (Instagram, Threads, X, Facebook, LinkedIn, TikTok, etc.)
Respond to comments and messages in alignment with CSUSB’s communication standards
Capture and post real-time social media content during university events, including photos, videos, and live updates
Collaborate with team members to brainstorm creative strategies for brand awareness and engagement
Explore emerging digital marketing trends and best practices
Assist to track and report key performance metrics for digital marketing campaigns
Organize and maintain digital content libraries, including images, videos, graphics, templates, and department software tools
Assist with email marketing, website updates, and other digital communication initiatives as needed
Assist in coordinating social media takeovers and live-streaming efforts
Ensuring inventory list and check-in/check out list is up to date on a weekly basis
Assist in crisis communication as needed
Qualification
Required
Ability to learn and perform assigned work; follow oral instructions; work cooperatively with faculty, staff, and other students; communicate effectively with all levels; and read and write English at a level appropriate to the position
Maintain a 2.0 G.P.A. or greater per semester and cumulative
Students must be enrolled in at least halftime units at CSUSB (6 units undergraduate; 3 units graduate)
International students must have full-time enrollment at CSUSB. (12 units undergraduate; 6 units graduate)
Eligible to work in the United States
Payroll Requirement: Social Security Card
Preferred
Basic experience using social media platforms for professional or organizational purposes
Familiarity with graphic design tools (Canva, CapCut, Adobe Creative Suite)
Knowledge of video editing software (CapCut, Adobe Premiere, or iMovie) is a plus
Strong writing and communication skills
Ability to work independently and collaboratively in a fast-paced environment
Currently enrolled at CSUSB with a major or strong interest in Marketing, Communications, Graphic Design, Digital Media, or a related field
Company
The California State University
The California State University is the largest system of four-year higher education in the country, with 22 campuses, 56,000 faculty and staff and more than 450,000 students.
Funding
Current Stage
Late StageTotal Funding
$8.85MKey Investors
DensoNational Endowment for the Humanities (NEH)Dale Carlsen
2024-10-30Grant
2023-01-10Grant· $0.15M
2018-10-26Grant· $2.7M
Recent News
2025-12-19
East Bay Times
2025-12-10
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