Senior Analyst, Measurement & Attribution jobs in United States
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dentsu · 15 hours ago

Senior Analyst, Measurement & Attribution

positionMD
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$78K/yr - $126K/yr
date2+ years exp

Merkle is a leading technology-enabled, data-driven customer experience management company. As a Senior Analyst, Measurement & Attribution, you will manage data collection, develop reports, and implement attribution models to analyze marketing effectiveness for clients.

AdvertisingInformation ServicesMarketing

Responsibilities

Manage data collection with clients
Develop reports and processes to ensure data quality control
Promote innovation in analytics to exceed client expectations
Implement and refine attribution models
Interpret and visualize model estimates and diagnostics
Champion continuous improvement and strategic evolution

Qualification

Data science techniquesAttribution modelingPythonRStatistics/data scienceCloud environment GCPCloud environment AWSData visualization TableauData visualization Power BIMarketing effectivenessCollaborationPresentation skills

Required

2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
Experience working with and measuring TV, digital media, and CRM data
Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (I.e., Naïve Bayes, Markov Chain, Random Forest)
Advanced modeling skills with Python and R
Cloud environment experience, especially GCP and AWS
An understanding of marketing goals and how different media channels support these goals
Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
Experience with collaboration with teammates, especially global teams, to share insights and techniques

Preferred

Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree)
Experience working with platforms like Databricks (advantageous if you have this)
Data visualization experience with tools like Tableau or Power BI (advantageous if you have this)

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

dentsu

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We are dentsu.
dateFounded in 1968
location
London, England, GBR
people-size10001+ employees
web-link
https://www.dentsu.com

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Nigel Sharrocks
CEO, Aegis Media Global Brands

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