Blue Shield of California · 19 hours ago
Marketing Operations Specialist, Principal - Digital Strategy
Oakland, CA, United States
Full-time
Hybrid
Senior Level, Lead/Staff
$155K/yr - $233K/yr
10+ years expBlue Shield of California is a nonprofit organization focused on transforming health care to be more affordable and of higher quality. The Principal Marketing Operations Specialist will shape and optimize digital strategies to improve customer engagement and deliver measurable business outcomes, working closely with cross-functional teams.
Financial ServicesHealth InsuranceNon Profit
No H1B
Responsibilities
Shape and optimize the digital strategy and roadmaps to improve engagement, support growth marketing, and support the delivery of measurable business outcomes for the government lines of business
Build and execute integrated digital go-to-market plans in partnership with Growth and Integrated Marketing, Product, and channel leads; align on objectives and measurable outcomes
Lead cross-functional web, digital media, and AI strategies with Growth and Integrated Marketing, Digital Product, UX/UI, Creative, Content, analytics, and external partners
Provide requirements, establish KPIs, and measure success; apply analytical rigor, and run test-and-learn programs to optimize journeys and performance; synthesize results into clear reports with insights and recommendations
Translate segmentation, positioning, and personalization marketing strategies into targeted digital experiences that improve the end-to-end customer journey
Serve as a subject matter expert in the digital space by staying current on market research, industry trends, platform changes, new technologies, competitive data, and historical data to build digital strategies that support broad marketing plans and business objectives
Lead complex projects and initiatives, owning the digital project lifecycle from ideation through completion, building, testing, launch, measurement, and ongoing optimization
Develop and execute experiments, A/B tests, and pilot programs to assess the effectiveness of new marketing strategies and tools
Represent Marketing on the Digital Product roadmap, championing marketing and business priorities; continually incorporate stakeholder and end-user feedback into backlog and enhancements
Provide leadership to project teams and vendors, directing work and fostering effective collaboration across strategic and technical disciplines
Qualification
Required
Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience; master's degree or MBA is highly desirable
Requires at least 10 years of prior relevant experience
Requires experience creating and implementing Marketing strategies within a digital-first environment
Requires deep knowledge in setting and optimizing Marketing and Sales KPIs
Knowledgeable of marketing and product management principles
Knowledgeable in SEO and AEO strategy & best practices
Proven ability to work collaboratively across functional areas and with Sales and Product, and Line of business leadership
Proven ability to manage relationships with cross-functional teams of varying strategic and technical disciplines
Preferred
Experience managing vendors and agencies as key or primary account contact a plus
Experience in Health insurance or a similar regulated field strongly preferred
Experience with health insurance products and services, legal, compliance, and regulatory approval requirements strongly preferred
Proficiency in using analytics platforms and reports to inform business decisions, experience with Adobe Customer Journey Analytics strongly preferred
Company
Blue Shield of California
Blue Shield of California is a health insurance service provider.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Gary Culp
Senior Vice President, Government Markets
Gregory Siebert
Senior Vice President Provider Partnerships & Network Management
Recent News
2026-01-13
Fierce Healthcare
2025-12-15
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