Tarte Cosmetics · 2 months ago
Senior Manager, TikTok Shops / Social Commerce
New York, NY, US
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $130K/yr
5+ years expTarte Cosmetics is looking for a trend-savvy, data-driven leader to grow their TikTok Shops and social commerce business. The Senior Manager will be responsible for driving GMV growth, curating assortments, and collaborating with various teams to optimize merchandising strategies.
BeautyCosmeticsE-CommerceManufacturingPersonal Health
Responsibilities
Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets
Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms
Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners
Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table
Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process
Qualification
Required
Proven TikTok Shop growth experience
Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
Willingness to keep pace with TikTok Shops' 'always on' nature, including nights & weekends
Passion for TikTok, beauty trends and cultural moments
Effective communicator and collaborator across creative, analytical, operational & technical teams
Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus
5+ years of experience in digital merchandising, e-commerce, or social commerce
Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required
Bachelor's degree in Marketing, Business, or related field
Excellent project management, organization, and multitasking skills
Benefits
Medical, dental, vision, 401k plan & access to health and wellness programs
Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
Hybrid work policy
Gratis, employee discount on tarte.com, team give-back initiatives
Friendly, fun, creative & collaborative work environment
Company
Tarte Cosmetics
Tarte Cosmetics is a Personal Care Product Manufacturing Company.
51-200 employees
H1B Sponsorship
Tarte Cosmetics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2021 (2)
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
Kim Tran
Chief Operating Officer
Recent News
2026-01-16
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2025-11-10
Global Cosmetics News
2025-06-21
Company data provided by crunchbase