Procore Technologies · 7 hours ago
Field Marketing Manager
Austin, TX
Full-time
Hybrid
Senior Level
7+ years expProcore Technologies is looking for a strategic and experienced Field Marketing Manager to join their growing Marketing team. This role involves owning the audience-centric marketing strategy and driving the execution of complex field programs that generate pipeline and accelerate revenue for key accounts.
ConstructionInternetSaaSSoftware
Responsibilities
Audience Strategy Ownership: Independently determine and drive marketing objectives based on deep audience segmentation. You will balance the 'Velocity Layer' (volume) with the 'Authority Layer' (decision-maker engagement) to design frameworks that align specifically with complex business goals. Your planning will operate at the intersection of customer needs and business revenue targets, ensuring engagement happens where and how customers prefer
Strategic Sales Partnership: Act as a consultant and peer to Sales Directors and VPs. You will conduct 1:1 ideation and buy-in sessions to ensure field execution aligns with sales priorities. You will not just support business needs but anticipate them, using professional concepts to resolve complex pipeline issues in creative and effective ways
End-to-End Program Leadership: Own the full lifecycle of high-impact field engagements, specifically white-glove hosted events, executive dinners, and industry partner activations. You will exercise judgment in venue sourcing and experience design to ensure high ROI, focusing on the 'Validate' and 'Align' stages of the customer journey
Advanced Data Analysis: Go beyond tracking metrics. Analyze industry data sources, persona insights, and complex funnel data to evaluate variable factors affecting performance. Use this deep analysis to proactively pivot plans and advise the business on investment priorities between Authority and Velocity investments
Field Execution Excellence: Serve as the primary owner for onsite execution. While you will collaborate with cross-functional teams (Creative, Digital), your primary focus is ensuring the onsite 'white-glove' experience is flawless and drives face-to-face influence
Integrated Account Targeting (ABM Tie-in): Integrate field activities with broader account-based strategies. You will ensure that field events serve as the physical touchpoint for high-value targets, reinforcing digital and direct mail campaigns to close the authority gap
Mentorship: Act as a mentor to junior members of the marketing team, sharing best practices and helping to elevate the standard of execution across the department
Qualification
Required
Bachelor's degree preferred
7+ years of related experience in Field Marketing, Event Marketing, or Demand Generation within a B2B technology environment (strictly aligned with IC4 leveling)
Proven ability to translate high-level business objectives into actionable, high-ROI marketing strategies
Ability to navigate ambiguous situations and resolve complex issues where analysis requires an in-depth evaluation of variable factors, specifically regarding audience behavior and physical location
Exceptional interpersonal skills with the ability to influence and establish credibility with senior leadership, key customers, and internal stakeholders
Expert-level skills in venue sourcing, budget management, and 'white-glove' hosting
Deep proficiency in using CRM platforms (Salesforce) and marketing automation tools to drive analysis
Ability to travel domestically (~30%) to drive field strategy and oversee critical executions onsite
Benefits
Equity Compensation
Company
Procore Technologies
Procore Technologies, Inc. (NYSE: PCOR) is a leading technology partner for every stage of construction.
1001-5000 employees
H1B Sponsorship
Procore Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (45)
2023 (35)
2022 (51)
2021 (43)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$654.02MKey Investors
12 West CapitalGlobal Secure InvestD1 Capital Partners
2023-09-21Post Ipo Secondary· $4.07M
2021-05-20IPO
2020-07-10Secondary Market
Leadership Team
Suzanne Mayeur
VP Special Projects
Benjamin Singer
Chief Legal Officer & Corporate Secretary
Recent News
legacy.thefly.com
2026-01-21
Crunchbase News
2026-01-08
Company data provided by crunchbase