OneStream Software · 2 days ago
Growth Marketing Manager – Email & Webinar
United States
Full-time
Remote
Senior Level
$90K/yr - $113K/yr
5+ years expOneStream is seeking a tech-savvy, data-driven Growth Marketing Manager – Email & Webinar to own and optimize two of the organization’s most important demand channels: email and webinars. This role is designed for someone who thrives at the intersection of platform ownership, enablement, and performance optimization, focusing on driving engagement, pipeline creation, and customer lifecycle progression.
Artificial Intelligence (AI)FinanceFinancial ServicesInformation TechnologySoftware
No H1B
Responsibilities
Own the day-to-day email marketing strategy including execution, measurement and optimization of targeted programs
Build and optimize lifecycle nurtures, event and webinar promotion, post-webinar follow-up journeys and re-engagement programs
Develop and implement advanced segmentation strategies using firmographic, intent, behavior and third-party data
Create structured A/B and multivariate testing plans across content, subject lines, CTAs, cadence, and audience
Monitor performance metrics and recommend ongoing optimization opportunities
Partner with broader Marketing team to share email best practices and insights
Manage the webinar promotion and lifecycle journey, from registration through follow-up
Serve as the day-to-day subject matter expert and power user for the Goldcast platform
Define and maintain webinar standards, templates, and best practices within Goldcast
Enable Campaign Managers, Field Marketing, and other teams to execute their own webinars through training, documentation, and guidance
Collaborate with Product Marketing and SMEs to support compelling webinar experiences
Coordinate with Campaign Managers to ensure webinars align to priority segments and pipeline needs
Optimize registration, attendance, engagement, and conversion through continuous improvement and provide sales with relevant webinar engagement and intent insights
Track webinar contribution to pipeline and lifecycle movement in partnership with Marketing Operations
Continuously evaluate and implement new features to improve attendee experience and outcomes
Analyze performance of email and webinar programs
Identify trends, opportunities, and performance gaps using engagement and pipeline data
Build and maintain webinar & engagement reporting using Goldcast tools and dashboards
Develop test-and-learn roadmaps for both channels
Partner with Marketing Operations and RevOps to access dashboards and deliver insight-driven recommendations
Report on channel impact across engagement, pipeline creation, and lifecycle progression
Communicate effectively with internal stakeholders and leadership, including regular updates on campaign performance and strategic recommendations. Provide recommendations based on data-driven insights to guide future marketing efforts
Qualification
Required
Bachelor's degree in related field
5-7 years of relevant experience
Strong proficiency with marketing automation platforms (HubSpot preferred) including email, workflows, segmentation, and reporting
Experience managing webinars using platforms such as Goldcast, ON24, Zoom, or similar
Experience in Salesforce or related CRM
Excellent project management, organizational, and critical thinking skills
Strong analytical mindset with the ability to interpret data and drive decisions
Demonstrated ability to work cross-functionally and manage multiple stakeholders
Excellent organizational and project management skills
Innovative, curious, and comfortable experimenting and iterating
Preferred
Experience in enterprise SaaS or financial technology
Understanding the full customer lifecycle from acquisition through retention and advocacy
Benefits
Vision
Medical
Life
Dental
401K
Excellent Medical Plan
Dental & Vision Insurance
Life Insurance
Short & Long Term Disability
Vacation Time
Paid Holidays
Professional Development
Retirement Plan
Company
OneStream Software
OneStream Software is an independent software company that develops a financial planning and analysis software.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$665MKey Investors
D1 Capital Partners
2026-01-06Private Equity
2026-01-06Acquired
2024-11-14Post Ipo Secondary· $465M
Leadership Team
Tom Shea
Chief Executive Officer
Craig Colby
President - Co-founder
Recent News
Sourcery
2026-01-15
2026-01-11
2026-01-09
Company data provided by crunchbase