Regard · 1 month ago
Senior Growth Marketing Manager
New York, NY, US
Full-time
Hybrid
Senior Level
$145K/yr - $170K/yr
5+ years expRegard is an AI-powered Proactive Documentation platform that aims to improve healthcare delivery. The Senior Growth Marketing Manager will lead the strategy and execution of demand-generation programs, focusing on account-based marketing to engage health system buyers and decision-makers.
Artificial Intelligence (AI)Electronic Health Record (EHR)Generative AIHealth CareMachine LearningSoftware
No H1B
Responsibilities
Develop and execute a comprehensive account-based marketing (ABM) strategy aligned to our ideal customer profile (ICP), target account tiers, and revenue goals
Leverage intent data, account intelligence platforms (6sense), and firmographic/technographic data to identify in-market accounts and prioritize engagement strategies
Design and orchestrate multi-touch, multi-channel campaigns, including digital advertising, email nurture, content syndication, events, and webinars, tailored to specific accounts and buying committees
Partner with sales and BDR teams to align on account selection, penetration strategies, and personalized outreach and outbound approaches for named accounts
Create account-specific plays and content strategies that address the unique challenges and buying signals of health system stakeholders (e.g., CMIOs, CMOs, CFOs, VP of Rev Cycle, CDI leaders)
Develop measurement frameworks and dashboards to track program performance, pipeline impact, and ROI; regularly report on key metrics such as account engagement, pipeline generation, conversion rates
Collaborate with content marketing and product marketing to develop compelling, healthcare-specific assets and value propositions that resonate with target personas
Stay current on ABM best practices, healthcare industry trends, competitive landscape, and emerging marketing technologies
Qualification
Required
5+ years of experience in marketing, including experience in demand generation, growth, or revenue-aligned programs
2+ years of experience in B2B account-based marketing, demand generation, or growth marketing
Deep understanding of ABM platforms (e.g., 6sense, Demandbase, Terminus), newer GTM tools (e.g, Clay, Apollo) marketing automation (Marketo, HubSpot, Pardot), and Salesforce
Strong analytical skills with experience using data and metrics to drive decision-making and optimize campaigns
Experience with digital advertising platforms (LinkedIn, Google Ads, programmatic display) and executing coordinated, multi-channel campaigns
Preferred
Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment
Strong communication and collaboration skills, with the ability to work cross-functionally and build relationships with sales, operations, and executive stakeholders
Creative problem-solver with a track record of developing innovative approaches to break through noise and engage hard-to-reach executives
Experience marketing to health system executives, with an understanding of healthcare buying committees
Experience with AI-powered marketing tools and predictive analytics
Background in digital marketing
Benefits
Eligible for equity
99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
18 PTO days/yr + 1 week holiday break
Monthly health & wellness budget
Company-sponsored team retreat + social events
A sabbatical program
Company
Regard
Regard is an IT company that uses AI to diagnose and generate accurate notes for doctors to improve patient care and reduce burnout.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$81.42MKey Investors
Oak HC/FT
2024-06-11Series B· $61M
2022-06-29Series A· $15.3M
2021-02-02Seed· $5M
Leadership Team
Eli Joseph
Co-founder and CEO
Nate Wilson
Co-Founder
Recent News
2025-11-29
Right Side Capital Management
2025-11-05
Company data provided by crunchbase