Mspark · 19 hours ago
Digital Strategist
United States
Full-time
Remote
Entry, Mid Level
2+ years expMspark is a pioneering data & marketing technology company that bridges the gap between targeted marketing and real-world impact. The Digital Strategist will support the Senior Digital Strategist & Product Manager in developing and executing digital sales enablement initiatives, helping sales teams effectively position and sell Mspark’s digital advertising solutions.
Digital Media
Responsibilities
Partner with the Senior Digital Strategist to build proposals and strategies that communicate the value and capabilities of Mspark’s digital products. Support Account Executives with proposal content, strategic recommendations, and product insights that align omni-channel solutions to client goals
Assist in translating Mspark’s digital product strategy into clear sales narratives, use cases, and go-to-market materials for Account Executives
Collaborate with Marketing to help organize and prepare internal training sessions for sales teams — including presentation decks, product reference sheets, FAQs, and follow-up materials
Collaborate with Marketing to develop visually engaging proposals, one-pagers, and case studies for digital product offerings
Maintain working relationships with Product and Customer Success teams to ensure strategies are properly moved from pre-sale to post-sale execution
Gather feedback from sales teams and clients to identify opportunities for upsell, improvement in strategy process, and closing the loop from pre-sale to post-sale
Partner with Marketing, Sales, Customer Success, and Client Experience teams to ensure cohesive communication and consistent understanding of Mspark’s digital strategy and product suite
Stay current on digital advertising trends, platforms, and industry updates to contribute new insights and strengthen Mspark’s go-to-market approach
Other duties as assigned by leadership
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, required
2-3 years of experience (including internships) in sales enablement, marketing strategy, or digital advertising support, required
Preferred
Exposure to digital media products or platforms (Google Ads, Meta, programmatic, etc.), preferred
Experience developing sales materials or marketing collateral, preferred
Google, IAB, or related certifications, preferred
Company
Mspark
Mspark is a a results-oriented print and digital media distribution company.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-02-01Acquired
Leadership Team
Rob Houghtlin
Chief Executive Officer
Lori B. Sigler
Chief Operating Officer & Chief Financial Officer
Recent News
2024-02-20
2024-02-06
Company data provided by crunchbase