Senior Healthcare Advisors · 13 hours ago
Content Specialist
Senior Healthcare Advisors, LLC is a national healthcare insurance advisory agency specializing in Medicare Advantage. They are seeking a Content Marketing Specialist to manage email copy and customer-facing messaging throughout the marketing funnel, focusing on creating personalized and engaging content based on audience needs.
Insurance
Responsibilities
Write and optimize email copy to personalize messaging by segment, lead stage, and behavior
Support landing pages and ad messaging for ad platforms (Google Ads, Bing Ads, Meta Ads, X, TikTok, Pinterest) with clear, compliant copy
Analyze metrics like opens, clicks, conversions, call outcomes, and funnel metrics (TOFU, MOFU, BOFU)
Create and optimize copies for webpages, email, and ad messages to resonate with specific audience needs throughout different customer journeys
Collaborate with sales, operations, and legal teams to reach excellence in paid media, analytics, operations, and compliance
Bring a proactive, team-first, generalist mindset who can take ownership of creative content to be constantly refined and scaled
Qualification
Required
2-4 years in marketing content, blogs, and email marketing, ideally in healthcare, fitness, or wellness
Bachelor's degree in marketing, communications, English, or journalism
Strong email copywriting, storytelling, and editing skills to drive more leads and calls
Clear, simple writing style with strong attention to detail, accuracy, and compliance
Experience with email platforms (MailChimp, Constant Contact, etc.), basic analytics, paid media digital channels, and tools like Canva or Adobe
Strong organizational skills, proactive communication, and a willingness to learn
Team-oriented mindset with high emotional intelligence and a passion for understanding the entire marketing contribution to the company
Preferred
Apply with writing samples, preferably health-related content
Company
Senior Healthcare Advisors
Funding
Current Stage
Early StageCompany data provided by crunchbase