Luma AI · 4 hours ago
Influencer Marketing Manager
Buffalo-Niagara Area
Full-time
Onsite
Mid, Senior Level
3+ years expLuma AI is on a mission to build multimodal AI that expands human imagination and capabilities. They are seeking an Influencer Marketing Manager to establish creator marketing as a core growth lever, owning the strategy and execution of initiatives that drive both growth and brand goals.
Artificial Intelligence (AI)Foundational AIGenerative AIVideoVideo Editing
Responsibilities
Own the strategy and execution of creator marketing initiatives tied to primarily growth and secondarily brand goals
Translate creative narratives into scalable creator activations across platforms (YouTube, TikTok, Instagram, X, emerging channels)
Design programs that favor repeat collaborations over one-offs, while remaining execution-focused and outcome-driven
Build influencer programs that scale efficiently, leveraging in-house resources, third-party platforms, and agencies
Develop clear processes for creator sourcing, contracting, briefing, content delivery, approvals, and post-campaign analysis
Define success upfront: KPIs, benchmarks, attribution models, and learning goals are set before campaigns launch
Track and analyze performance across reach, engagement, conversions, CAC/LTV contribution, and qualitative signal, using data to refine programs and budgets
Qualification
Required
3–7+ years of hands-on experience in influencer or creator marketing
Proven experience running influencer programs that scale, not just bespoke, one-off collaborations
Deep familiarity with creator platforms, tooling, and workflows (discovery, contracting, tracking, reporting)
Demonstrated creator empathy, having spent years working with, for, or alongside creators, with a natural obsession for discovering new talent
A programmatic thinker who understands how creator marketing works as a system—inputs, outputs, feedback loops, and cost structures
A strong operator and analyst, for whom measurement is core to how you work; you can design frameworks, interpret results, and act on them
A history of driving tangible, high-impact results in a fast-paced, resource-constrained setting, with specific go-to-market or operational outcomes you personally owned and delivered
Preferred
Experience at high-growth B2C tech or 'Prosumer' tools (e.g., Runway, Midjourney, Canva, Duolingo, Hinge) where creator-led growth was a primary lever
Ability to point to specific numerical results in your professional background (e.g., 'Scaled program from 0 to 500 creators,' 'Managed $1M+ monthly budget,' 'Reduced CAC by 20%')
You live and breathe the creator world; discovering new talent is fun for you, not work
Deep understanding of attribution complexity and experience with various attribution models and tooling for influencer marketing
Active engagement in the 'Creator Economy' discourse on platforms like Twitter/X, demonstrating a passion for creator news and trends
Company
Luma AI
Luma AI develops tools that let users generate photorealistic images and videos from text, image, or video prompts.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.06BKey Investors
HUMAINAndreessen HorowitzAmplify Partners
2025-11-19Series C· $900M
2024-12-06Series B· $90M
2024-01-09Series B· $43M
Leadership Team
Amit Jain
Co-Founder
Recent News
2026-01-09
2026-01-06
Company data provided by crunchbase