College of Health and Human Sciences at Texas Tech University · 9 hours ago
Designer
Lubbock
Full-time
Onsite
Entry, Mid Level
$23.08/hr - $37.69/hr
2+ years expThe College of Health and Human Sciences at Texas Tech University is seeking a highly creative and strategic Digital Designer to support their enrollment marketing efforts. The role involves conceptualizing and executing various design projects, creating digital assets for online marketing initiatives, and ensuring brand consistency across multiple platforms.
Higher EducationUniversities
Responsibilities
Craft compelling design assets, such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs
Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram and YouTube
Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios and attention spans
Collaborate with the marketing and content teams to align motion creative with audience insights and campaign goals
Maintain brand consistency across all static, motion and video assets while adapting creatively to different audience segments and platforms
Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs
Conduct user research, usability testing and heat mapping analysis to gather insights and validate design decisions
Qualification
Required
Bachelor's degree; OR a combination of education and/or related experience to equal four years
Be proficient in graphic design software including Figma, Adobe Photoshop, Adobe Illustrator and other visual design tools
Possess basic motion graphics experience using After Effects or similar tools
Hold a strong understanding of responsive design and the ability to design for multiple platforms, from desktop to mobile
Excellent visual design skills with sensitivity to user-system interaction
Continuously iterate and refine designs based on feedback, data insights and testing outcomes
Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback and ensure that goals are being met
Stay updated on industry trends, best practices and emerging technologies related to user experience design
Ability to solve problems creatively and effectively
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Knowledge and execution of performance marketing metrics like A/B testing, analytics, and experience designing for performance-driven campaigns
Preferred
Associate or bachelor's degree in graphic design, visual design or equivalent of 2-3 years of experience
2-3 years' experience in graphic/visual design, with a focus on online, social and digital
One year of experience with motion graphics
Company
College of Health and Human Sciences at Texas Tech University
Official LinkedIn page of the College of Health & Human Sciences at Texas Tech.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase