Birmingham Business Alliance · 1 day ago
Marketing & Communications Manager
Birmingham, AL
Full-time
Hybrid
Mid Level
3+ years expThe Birmingham Business Alliance (BBA) is an economic development agency and chamber of commerce for the Greater Birmingham Region. The Marketing & Communications Manager plays a pivotal role in telling the story of Birmingham’s growth and advancing the organization’s mission through strategic marketing and public relations initiatives.
AssociationGovernmentMarketing
Hiring Manager
Melissa P. Sahagun
Responsibilities
Develop and execute comprehensive marketing and communications strategies that support BBA’s organizational priorities and major initiatives
Manage the BBA brand to ensure consistent messaging and visual identity across all platforms, publications and events
Translate data, partnerships and project outcomes into compelling stories that demonstrate BBA’s regional impact
Develop, maintain and oversee content creation for the BBA’s website, weekly newsletters and social media channels with up-to-date content, visuals, and metrics that reflect current initiatives and results
Edit or add content, blogs and news articles to website and create landing pages to support specific campaigns
Plan, manage and monitor BBA’s social media platforms to enhance engagement, brand visibility and audience growth
Support creative concepting and execution for regional marketing initiatives such as •BirminghamHasMore.com•, showcasing Birmingham’s competitive advantages, industries and quality of place
Plan and manage digital marketing campaigns including email, paid social media, Google advertising and search engine optimization
Measure and report on campaign performance, engagement and reach to inform future strategies
Support proactive media relations by preparing press materials and monitoring community sentiment to identify engagement opportunities and strengthen BBA’s reputation
Assist with thought leadership and storytelling efforts that position Birmingham as a destination for business and talent
Collaborate with the Economic Development, Public Policy, and Member Services teams to develop marketing materials that support business recruitment, retention, attraction and engagement efforts and that align with BBA’s organizational goals and regional economic development priorities
Support the marketing and promotion of major BBA events, announcements and campaigns
Support internal communication strategies to enhance organizational culture, alignment and information flow
Perform other related duties as assigned to support the organization’s mission and success
Qualification
Required
Strong leadership, organizational and project management skills with the ability to manage multiple priorities
Exceptional written and verbal communication skills, including demonstrated mastery of AP Style and audience-specific messaging
Proven experience in digital marketing, analytics and content management systems
Creative and strategic mindset with keen attention to detail
Collaborative and proactive approach to working with internal teams and external partners
Experience in design and content tools such as Canva and Mailchimp
Familiarity with Microsoft Office Suite, Google Analytics, social media management platforms, Google Ads for Nonprofits, Wordpress and SEMRush
Bachelor's degree in public relations, communications, journalism, marketing, or related field required
Minimum of three years of experience; ideal candidate would have 3-6 years of experience in communications, public relations, journalism and/or marketing
Preferred
Experience in economic development, chamber of commerce, or nonprofit organization a plus
Benefits
BlueCross BlueShield of Alabama health, dental and vision insurance
12 weeks paid family leave for new parents
401k/retirement plan, fully vested on your first day of employment
Dedicated professional development perks and budget for every employee
Life insurance
Health and dependent care accounts
Long- and short-term disability
Flexible paid time off and holidays
Company
Birmingham Business Alliance
The Birmingham Business Alliance is the economic development agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Steve Ammons
President & CEO
Christy Hollingsworth, CPA
Chief Financial Officer
Recent News
Seattle TechFlash
2025-04-24
Birmingham Business Journal
2025-01-02
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