Torchy's Tacos · 12 hours ago
Field Marketing Manager, Houston, Tx.
Austin, TX
Full-time
Onsite
Senior Level
5+ years expTorchy's Tacos is a growing restaurant chain that began in Austin, Texas, and is now operating nationwide. The Field Marketing Manager will implement localized marketing strategies, train restaurant operators, and ensure marketing initiatives are executed effectively to enhance brand presence and drive guest traffic.
Food and BeverageRestaurants
Responsibilities
Market Area Analysis : You will assess the unique needs, challenges, and opportunities within your assigned market areas, using insights to shape local marketing strategies
Local Marketing Plan Development : You will create targeted marketing plans that address the specific needs of your market, ensuring alignment with overall brand strategy and goals. These plans will include detailed action steps, visual elements, and clear objectives to be executed effectively
Training and Support : You will train restaurant operators and teams on executing marketing plans, ensuring they have the tools, resources, and knowledge to deliver effective campaigns
Event Coordination : You will manage and execute local events, festival participation, sponsorships, and promotions that help drive guest engagement and reinforce brand presence in the community. You will ensure these larger initiatives are effectively planned and executed, aligning with the needs of your assigned market
Local Sponsorships: You will evaluate and execute local sponsorship opportunities, ensuring they align with the brand’s goals and drive community engagement
Boots on the Ground Support : You will provide hands-on support in the field, assisting with the execution of marketing activities and stepping in as needed to ensure plans are implemented smoothly. You will be actively present during key events, weekends, and non-standard business hours to support local efforts
Brand Consistency : You will ensure all marketing activities reflect Torchy's brand identity, maintaining consistency across all locations and campaigns
Collaboration : You will work closely with the broader marketing team, Support Center marketing for social initiatives, and other brand teams to align local efforts with national campaigns and share feedback from the field to inform overall strategy
Performance Tracking : You will measure the success of local marketing initiatives, tracking activities, promotions, redemptions, and sales trends. You will maintain an organized calendar of events and promotions, providing monthly reports to leadership and participating in quarterly business reviews to ensure we are achieving desired results
Relationship Building : You will build and maintain relationships with community partners, vendors, and local stakeholders to enhance Torchy's presence. You will also work on B2B initiatives, creating opportunities for collaboration that elevate the brand
NRO (New Restaurant Opening) Support : You will be responsible for developing and executing New Restaurant Opening (NRO) plans for your respective markets, ensuring all marketing initiatives are successfully implemented during launches
Additional Duties : You will perform other duties or special projects as assigned
Be Adaptable : You will adjust plans and tactics as market needs shift, ensuring your approach remains relevant and effective in different environments
Communication and Influence : You will clearly articulate marketing plans, expectations, and feedback to stakeholders, including restaurant operators, community partners, and leadership. You will use your influence to gain buy-in, motivate teams, and ensure alignment on all initiatives
Build Relationships : You will foster strong relationships with operators, community partners, and stakeholders to ensure effective collaboration and elevate Torchy's presence locally
Be Proactive : You will take initiative to identify opportunities for local marketing and step in where needed, including hands-on support, to ensure successful execution of initiatives
Organization : You will manage multiple campaigns, events, and initiatives while maintaining an organized calendar and ensuring all activities align with broader brand goals and deadlines
Qualification
Required
Must reside in the Houston, TX Market
5+ years of experience in marketing, with a focus on field or local marketing
Proven experience developing and executing localized marketing plans
Strong project management skills with the ability to juggle multiple initiatives simultaneously
Excellent communication and interpersonal skills, with the ability to train and motivate teams
Comfortable working in a fast-paced environment with the ability to travel as needed
Preferred
Experience in the food & beverage or hospitality industry
Familiarity with event planning and local sponsorships
Benefits
Base Salary
Bonus Opportunity
Company
Torchy's Tacos
Torchy's Tacos is an Austin, Texas-based chain of taco restaurants.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$400MKey Investors
General Atlantic
2020-11-23Private Equity· $400M
2017-04-18Private Equity
Leadership Team
Thai Tran
Chief Technology Officer
Ryan Moore, MBA, CPA
Chief Financial Officer
Recent News
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2026-01-24
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2026-01-23
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