Chrome Industries · 1 day ago
Sr. Manager, Marketing & Creative
Portland, OR
Full-time
Onsite
Senior Level
$137K/yr - $144K/yr
6+ years expChrome Industries is a company that has been innovating in the design and production of durable gear for over 30 years. They are seeking a Senior Manager of Marketing + Creative to define and evolve their brand strategy, lead marketing campaigns, and ensure consistent execution across various channels while managing both internal and external teams.
ConsumerConsumer GoodsManufacturing
Responsibilities
Defines and evolves the overall brand and creative strategy for Chrome Industries, establishing the look, feel, and expression of the brand to engage current and future consumers
Develops and executes integrated brand and product marketing campaigns that support business growth objectives, product launches, and seasonal priorities
Partners with the E-Commerce team to create and implement content and channel strategy across key platforms, including the Chrome website, social media (e.g., Instagram, TikTok), email marketing, affiliate and influencer programs, and emerging channels
Translates company and marketing objectives into clear creative direction, briefs, and priorities that guide internal teams and external partners
Leads, coaches, and develops direct reports, providing clear expectations, performance feedback, and growth opportunities as the marketing team evolves
Plans and manages marketing resources and budgets, ensuring campaigns and content are delivered on time, within budget, and aligned to business priorities
Oversees relationships with external agencies and creative partners, including public relations, freelance designers, photographers, and videographers, to ensure high-quality execution and brand consistency
Partners cross-functionally with Product, Sales, E-commerce, and Leadership teams to align marketing strategies with go-to-market plans and revenue objectives
Monitors and evaluates campaign performance and brand impact, using insights to refine strategies, improve effectiveness, and inform future initiatives
Performs other leadership and marketing responsibilities as required to support the growth and evolution of the business
Qualification
Required
Bachelor's Degree Marketing, Design, Business or related fields
Demonstrated experience developing and delivering impactful marketing campaigns within premium consumer categories
Deep understanding of modern consumer acquisition and engagement channels, including social media, influencer and affiliate marketing, events, and emerging platforms, with the ability to select and optimize channels based on audience and objectives
Strong capability to lead and manage creative teams, guiding the development of artwork, photography, video, and copy to ensure brand consistency, quality, and effectiveness
Proven experience managing, coaching, and developing people, including setting expectations, providing feedback, and supporting professional growth
Ability to translate business and brand strategy into clear creative direction, briefs, and priorities for internal teams and external partners
Working expertise with creative and design tools (e.g., Adobe Illustrator)
Proficiency in marketing and creative project management, including planning, prioritization, resource allocation, and timeline management across multiple initiatives
Strong collaboration and communication skills, with the ability to influence cross-functional stakeholders and align partners around shared goals
Preferred
Six (6) years experience in advertising, brand/general marketing and/or business development
Six (6) years experience with premium consumer products, either with a brand or agency
Experience in the bag category and sport/outdoor/bike industry
Benefits
Benefits TBD
Company
Chrome Industries
Chrome Bagstore is a manufacturer of indestructible gear for bike riders and is based in Portland, Oregon.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Phil College
President & CFO
Company data provided by crunchbase