Centra Health · 22 hours ago
Marketing Business Partner, Hybrid, Full time, Days
Lynchburg, VA
Full-time
Hybrid
Entry, Mid Level
2+ years expCentra Health is seeking a Marketing Business Partner to provide marketing and communication expertise aligned with their service lines' strategies. This role involves developing marketing strategies, analyzing performance data, and managing budgets to support business objectives.
Health CareHospitalMedicalOncology
Responsibilities
Directly partners with the marketing team at all levels to support the development of appropriate marketing strategies and tactics
Acts as an active member of a service lines marketing priorities by creating marketing plans and layout marketing campaigns based on the service lines goals, strategies and business needs
Attends monthly strategic planning meetings with executive management and/or service line leadership to assure strategic alignment and that goals are being met with respective service lines and business units
Initiates, gathers, analyzes and reports out service line data and performance such as: PressGaney, HCAAP, ROI on marketing programs and tactics, intake/outcomes data, etc
Supports both financially and analytically towards the service lines goals and priorities
Continually challenges current thinking and makes recommendations on how to optimize marketing opportunities and minimize risk/cost to the business
Evaluates and reports actual versus planned outcomes of marketing strategies and plans
Manages the budgeting process for the service line and for individual campaigns
Oversees final service line deliverables; campaigns, ads, copy, requests, etc
May perform other duties as assigned or requested and job specification can be modified or updated at any time
Qualification
Required
Bachelor's Degree with emphasis in Marketing, Communications, and/or related discipline
Minimum of two to five (2-5) years of experience in marketing
Exceptional oral, written, and interpersonal communication skills
Self-motivated and able to work independently
Strong time/project management skills and attention to detail
Ability to drive multiple projects simultaneously, work within tight timeframes, and meet deadlines
Proficient in Word, Excel and PowerPoint
Flexibility to attend meetings and/or functions after hours
Preferred
Experience in Healthcare and project management
Company
Centra Health
Centra Health renders cancer care, health care, surgeons and hospital services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Diane Ludwig Baker
Senior Vice President Chief Marketing & Communications Officer
Joan Deal
Interim SVP / Chief Nursing Officer
Recent News
2025-04-03
Company data provided by crunchbase