FanDuel · 6 hours ago
Media Associate
New York, NY
Full-time
Hybrid
Entry Level
$35.10/hr - $43.75/hr
1+ years expFanDuel is a leading mobile gaming company, seeking a Casino Media Associate to support the in-house social team in campaign planning, execution, optimization, and reporting for the US Casino Business. The role involves managing day-to-day campaign operations and collaborating with various teams to ensure successful campaign performance.
Fantasy SportsGamingSports
Responsibilities
Support the planning, build, launch, and optimization of paid social campaigns across key platforms (Meta, TikTok, Snapchat, Reddit, X)
Assist with campaign trafficking and QA, ensuring accuracy across ad specs, targeting, tracking, and creative setup
Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results
Monitor campaign pacing and performance against core KPIs (e.g., CPA, ROAS, CTR, conversion rate)
Assist in analyzing performance data and identifying insights to inform optimizations and future testing
Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps
Support process development for reporting, documentation, and budget pacing to improve efficiency and consistency
Assist with daily and weekly budget pacing and campaign delivery across platforms
Support forecast inputs and spend tracking in partnership with senior team members
Help ensure accurate tagging, attribution, and data collection across platforms and measurement tools (e.g., AppsFlyer)
Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities
Stay up to date on platform updates and emerging paid social trends, bringing forward ideas and recommendations
Work cross-functionally (Analytics, Creative, Finance, etc.) in a fast-paced environment to support strong execution and performance outcomes
Qualification
Required
1-2+ years of hands-on paid media experience with a focus on paid social
Practical experience working within major social platforms (Meta, TikTok, Snapchat, Reddit, X)
Solid understanding of paid social fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting
Strong analytical and communication skills, with the ability to translate data into clear, actionable insights
Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment
Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends
Preferred
Familiarity with optimizing campaigns toward performance goals such as CPA and ROAS is a plus
Exposure to mobile attribution and measurement tools (e.g., AppsFlyer, Adjust, Kochava, or similar) is a plus
Benefits
We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
Sports Business Journal
2026-01-19
2026-01-13
2026-01-12
Company data provided by crunchbase