MedeAnalytics · 14 hours ago
Digital Marketing Specialist
United States
Full-time
Remote
Mid Level
$95K/yr - $145K/yr
3+ years expMedeAnalytics is a fast-growing player in the Healthcare Analytics and SaaS sector, delivering data-driven insights and operational intelligence to healthcare stakeholders. The Digital Marketing Specialist will focus on demand generation and pipeline acceleration through multi-channel digital campaigns, managing Google Ads, and leading SEO strategies.
AnalyticsClinical TrialsHealth Care
Responsibilities
Plan, execute, and optimize multi-channel digital campaigns (paid search, display, and social) to drive MQLs and pipeline for B2B healthcare audiences
Manage day-to-day Google Ads account operations—keyword strategy, bid management, audience targeting, and budget pacing—to maximize ROI
Implement and maintain analytics and tracking (GA4, Google Tag Manager); own campaign tagging, UTM strategy, and attribution reporting
Lead SEO strategy and execution: on-page optimization, technical SEO fixes, content gap analysis, and backlink opportunities to grow organic traffic
Design and run landing page experiments and CRO tests (A/B) to improve conversion rates across campaign-driven assets
Produce performance dashboards and succinct actionable insights for marketing and sales leadership; recommend optimizations that scale pipeline performance
Qualification
Required
3+ years executing digital marketing for B2B technology or healthcare clients with measurable impact on lead generation
Proven hands-on experience with Google Ads and paid search campaign management
Practical experience implementing and using GA4 and Google Tag Manager for campaign measurement and attribution
Demonstrated SEO competency—on-page, technical, and content-driven tactics that increase organic visibility
Preferred
Experience with HubSpot or comparable marketing automation platforms for nurture programs and lead scoring
Experience managing Meta Ads (Facebook/Instagram) or programmatic display at scale for B2B audiences
Benefits
Fully remote US role with flexible work arrangements and asynchronous collaboration across product, sales, and analytics teams.
Mission-driven environment focused on improving healthcare outcomes through data—opportunity to influence product-market fit and go-to-market strategies.
Competitive compensation, professional development allowance, and a collaborative, metrics-driven marketing culture.
Company
MedeAnalytics
MedeAnalytics delivers performance management solutions across the healthcare system to improve financial, operational and clinical outcome.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$114MKey Investors
Bain Capital Ventures
2020-10-13Acquired
2015-09-02Series Unknown· $57M
2008-07-29Series C· $50M
Leadership Team
Steve Grieco
Chief Executive Officer and Board Director
Reese Feuerman
Chief Financial Officer
Recent News
2026-01-24
HealthCareIT News
2026-01-22
Company data provided by crunchbase