Pernod Ricard · 23 hours ago
VP Marketing, American Whiskeys + Agaves
New York, NY
Full-time
Hybrid
Director/Executive
$225K/yr - $281K/yr
15+ years expPernod Ricard is a global premium spirits and wine company, and they are seeking a Vice President of Marketing for American Whiskeys and Agaves. This role leads the long-term brand strategy and growth agenda for a dynamic portfolio, focusing on building brand equity and driving performance while managing significant marketing budgets.
Food and BeverageManufacturingWine And Spirits
Responsibilities
Lead the development and execution of the annual brand operating plan, ensuring strategies and programs are culturally relevant, inclusive, and adaptable across markets
Build and strengthen brand positioning, digital strategy, and media engagement plans, delivering measurable improvements in brand equity, conversion, and market performance within 12–18 months
Partner with the Innovation Hub to shape timely, insight-driven innovation that fuels long-term portfolio growth
Collaborate closely with the Código Founder and team to co-create impactful marketing and commercial plans tailored to the U.S. market
Oversee multi-brand strategy development, serving as a key liaison to Brand Units and ensuring alignment, consistency, and cultural resonance across the portfolio
Manage significant marketing investment budgets, optimizing spend through ROI tracking, performance diagnostics, and data-driven course correction
Represent the Chief Marketing Officer in enterprise forums as needed, contributing to cross-functional leadership discussions and advancing organizational priorities
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
Minimum 15 years of progressive business or marketing experience, including 10+ years leading brand management for multiple brands and teams
Experience in the American Whiskeys or Agave categories (both preferred)
Demonstrated success in developing and executing brand strategy, digital marketing, and culturally relevant consumer engagement
Strong financial and business acumen, with experience managing significant budgets and driving ROI-based decision-making
Proven ability to lead through influence, collaborate across functions, and manage complex stakeholder dynamics, including founder-led environments
Commitment to diversity, equity, and inclusion, with a track record of building inclusive teams and integrating diverse perspectives into brand strategy
Benefits
Flexible work policy
Hybrid option with flexibility to work remotely 2 days a week
Company
Pernod Ricard
Pernod Ricard produces distilled beverages including a range of wines and spirits.
10001+ employees
H1B Sponsorship
Pernod Ricard has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (1)
2022 (2)
2021 (1)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
$5.3B2025-10-29Post Ipo Debt· $1.4B
2025-02-24Post Ipo Debt· $841.55M
2024-04-29Post Ipo Debt· $1.61B
Leadership Team
Florence Tresarrieu
Global Senior Vice President, Investor Relations, Treasury and Group Cash Performance
Pierre-Yves Calloc'h
Global Chief Digital Officer
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase