UGG · 14 hours ago
Sr. Manager, Integrated Marketing, UGG NA
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$160K/yr - $170K/yr
8+ years expUGG is a brand under Deckers Brands, committed to fostering an inclusive workplace. The Senior Manager, Integrated Marketing will lead the development and execution of consumer-centric marketing campaigns, aligning brand objectives with regional insights to drive engagement and business growth.
E-CommerceFashion
Responsibilities
Lead integrated marketing strategy and planning for North America, aligning brand and business objectives with regional consumer insights and global brand vision
Own seasonal planning from pre-season through execution, ensuring alignment to key milestones and timely delivery of plans
Develop clear, compelling, and insight-driven creative briefs that translate regional needs into actionable direction
Partner closely with channel leads across digital, retail, social, PR, and wholesale marketing for cohesive execution
Lead monthly integrated planning calendars and cross-functional share-outs with North America and Global teams
Oversee execution of 360° marketing campaigns, ensuring excellence in delivery and ongoing optimization
Lead post-campaign analysis and recaps, synthesizing insights and opportunities to inform future strategies
Manage timelines, workflows, and resources to ensure projects are delivered on time and within scope
Maintain a strong pulse on culture, consumer behavior, and competitive activity to inform strategy and drive differentiation
Continuously explore innovative marketing approaches and best practices to elevate brand impact
Qualification
Required
Bachelor's degree or equivalent experience
8+ years of experience in integrated marketing, brand marketing, or a related field; experience within fashion, lifestyle, or footwear preferred
Inclusive, collaborative leader who builds strong, trusting relationships and incorporates diverse perspectives
Skilled in people development, coaching, and fostering accountability and continuous improvement
Strategic thinker with strong analytical skills, able to translate insights and data into actionable strategies
Experienced in managing complex, multi-channel campaigns across digital, retail, and wholesale
Adaptable and agile, leading through change and embracing new ways of working
Innovative, always seeking opportunities for integration and improvement
Clear and impactful communicator, confident presenting to senior leadership
Authentic and trustworthy, navigating challenging conversations with integrity
Culturally fluent and passionate about brand storytelling and consumer engagement
Preferred
Experience within fashion, lifestyle, or footwear
Benefits
Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness
Company
UGG
WHAT WE DELIVER. Founded on FEEL, UGG is dedicated to long-lasting quality and enduring designs that transcend trends.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
JENSEN ANTHONY
Sr. Manager, Global Collaborations & Brand Partnerships
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