Senior Digital Copywriter jobs in United States
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Intermountain Health · 1 day ago

Senior Digital Copywriter

Intermountain Health is seeking a Senior Digital Copywriter to partner with key stakeholders in creating content that optimizes member journeys and drives conversions. The role involves conducting market research and developing multi-channel content strategies to enhance audience engagement and behavioral change.

Health Care

Responsibilities

Optimizes existing communications efforts by activating new motivational/behavioral levers
Creates new digital and multi-channel journeys to encourage behavioral change
Creates hyper-personalized content using a library of modular assets and dynamic templates
Ensures all content is driven by data-driven hypotheses with a focus on on incremental improvements
Manages digital style guide alignment with brand and content standards
Partner with UX/UI design team members on a design system to support modularized content on digital channels

Qualification

CopywritingPerformance MarketingConsumer JourneysBehavioral DesignDigital MarketingProject ManagementResearchMarketing OperationsCommunicationTime Management

Required

Demonstrated experience in marketing, copywriting, digital design/writing, digital experience or related field
Proven experience writing dynamic, personalized and omni-channel content
Strong understanding of consumer data, problem solving, project management, digital marketing and communication channels
Proven track record of managing a portfolio of content and projects across multiple product lines
Experience working in an Agile environment and/or rapid test and learn environment
Must be technically capable, an excellent communicator, have a desire to improve processes, and proven capabilities to build relationships with organizational stakeholders

Benefits

A generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.

Company

Intermountain Health

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Intermountain Health is a Health Care cantre.

Funding

Current Stage
Late Stage

Leadership Team

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Brandon Plewe
Director of Development - Wasatch Back
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Company data provided by crunchbase