Western Equipment Finance · 15 hours ago
VP/National Sales Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expWestern Equipment Finance is a company focused on driving profitable growth in the equipment finance industry. The VP/National Sales Manager is responsible for establishing sales direction and strategy, leading the sales team, and ensuring alignment across departments to enhance vendor and customer experiences.
FinanceFinancial ServicesLeasing
No H1B
Responsibilities
Provide direct oversight and leadership of the sales team to drive sales growth, market expansion and targeted profitability
Develop and execute sales strategies that align with company goals and customer/vendor needs
Accountable for developing and attaining sales plans (production, revenue, profitability, and retention)
Implement marketing strategies and plans with the sales team to achieve established business objectives
Monitor sales performance, establish metrics, and ensure accountability for production and profitability
Influence customer motivation to continue and deepen a long-term relationship with Western
Support vendor and customer relationship development through active involvement in key sales opportunities
Promote a customer-first culture focused on satisfaction, loyalty, and long-term value
Motivate, coach, mentor, and support all members of the sales team, including regular performance reviews tied to meaningful goals
Identify, develop, and support training programs that drive performance improvement and efficient sales/marketing operations
Recruit, develop, and retain top sales talent; build succession plans and strengthen team capabilities across the organization
Foster collaboration, accountability, and consistent execution across regions/markets and sales roles
Develop, implement, and communicate sales policies and procedures to sales personnel to drive consistency and compliance
Develop and implement compensation plans consistent with Western’s objectives and designed to reward profitable growth and strong customer outcomes
Improve sales process discipline (pipeline management, forecasting, CRM utilization, proposal practices, and follow-up standards)
Maintain a deep understanding of industry trends, risks, and opportunities across equipment finance and relevant vertical markets
Incorporate industry insights into company strategy and risk management practices
Ensure the business model remains resilient and sustainable in changing market conditions
Partner with Credit/Risk leadership to balance growth and portfolio quality
Represent Western Equipment Finance at industry events, trade associations, and community organizations
Promote the company’s reputation as a trusted partner and leader in the equipment finance industry
Build external visibility to attract vendors, customers, and top talent
Other responsibilities and special projects as needed
Qualification
Required
Bachelor's degree in business, Finance, Accounting, or a related field required
10+ years of progressive leadership experience in equipment finance or related financial services required, including leading high-performing sales or business development teams
Demonstrated experience driving profitable growth, managing performance, developing talent, and collaborating cross-functionally
Preferred
Experience in sales leadership, vendor relationship development, and business development strongly preferred
Benefits
Health Benefits: Medical, dental, and vision insurance
Retirement Benefits: 401 (k), ESOP participation
Paid Time Off (PTO): PTO, sick leave, and holidays
Other Benefits: life insurance, employee assistance programs, professional development opportunities, wellness programs, educational assistance.
Company
Western Equipment Finance
Western Equipment Finance provides equipment finance and leasing services for a wide range of industries.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase