Plaid · 18 hours ago
Copywriter
New York, NY
Full-time
Hybrid
Mid, Senior Level
$119K/yr - $164K/yr
6+ years expPlaid is a company dedicated to transforming how people interact with their finances by building tools that developers use to create financial products. They are seeking a Copywriter to join their in-house creative team, responsible for creating compelling marketing assets and collaborating with various teams to enhance Plaid's brand voice and messaging.
BankingFinancial ServicesFinTech
Responsibilities
Creating partnerships with cross-functional partners and helping them simplify messaging to get ideas across in one sentence
Execute and support maintenance of Plaid’s brand voice guidelines across all brand touch points
Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are clear in both visuals and copy
Collaborate with the marketing team across a variety of channels to develop copy for email, social and display, events, video, web, sales collateral, etc
Identify gaps in our existing messaging and define ways to strengthen our brand and voice
Qualification
Required
6+ years experience
Linked portfolio of past work and projects
Ability to understand technical content and quickly learn new material
Experience writing display, social (organic and paid), email, event, and other digital performance marketing channels
Experience writing short-form, long-form, conceptual campaigns
Ability to adjust brand voice and tone based on audience
Skilled storyteller and trend setter with an eye for detail and perfect grammar
Comfortable creating and iterating on copy that will be used in A/B product testing or performance based marketing tests
Ability to apply critical and conceptual thinking to brand and marketing strategies to develop standout creative and content experiences
Experience working with agile teams, including quick adaptation and iteration
Expert multi-tasking and time management
Preferred
Experience in both B2B and B2C experience is a plus
Company
Plaid
Plaid develops financial technology infrastructure that enables applications to connect with users' bank accounts and financial data.
501-1000 employees
H1B Sponsorship
Plaid has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (41)
2023 (42)
2022 (53)
2021 (30)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.31BKey Investors
Franklin TempletonAltimeter CapitalGoldman Sachs Investment Partners
2025-04-03Series Unknown· $575M
2025-04-03Secondary Market
2023-10-19Series Unknown
Leadership Team
Zachary Perret
Co-Founder & CEO
Eric Sager
COO
Recent News
2026-01-25
2026-01-24
Crunchbase News
2026-01-23
Company data provided by crunchbase