Centra Funding, LLC · 3 hours ago
Director of Marketing And Business Development
Plano, TX
Full-time
Onsite
Mid, Senior Level
7+ years expCentra Funding, LLC is seeking a dynamic and results-driven Director of Marketing and Business Development to lead marketing and business development efforts across all sales channels. This role will develop and implement strategies that drive lead generation, sales performance, and brand growth while managing cross-functional marketing initiatives and supporting sales teams.
Financial Services
Responsibilities
Develop and execute business development strategies for each sales channel to meet growth and revenue goals
Create and deliver presentations to large groups of people for our targeted brokers and vendors
Support broker and vendor onboarding with educational materials and performance presentations
Present progress and KPI dashboards to the senior management team on a regular basis
Track sales activities (emails, calls via Aircall), funding volume vs. budget, app/approval/closing ratios, and vendor performance plans
Coordinate "power hours," sales contests, and other activities to drive prospecting and engagement
Review business development calls to provide coaching and conversion tips
Create performance update decks for brokers and vendors
Train new sales team members on systems, policies, and onboarding processes
Serve as the HubSpot Subject Matter Expert (SME); drive consistent usage and adoption across vendor sales reps
Create training content and playbooks for HubSpot and the vendor portal
Manage lead generation efforts using tools; align lead flow with credit criteria and sales capacity
Coordinate with the Director of Marketing to ensure campaigns support sales pipeline and growth objectives
Lead the creation of marketing content, copy, and design for webinars, vendor meetings, and broker outreach
Own marketing emails and outbound communications to vendors and brokers
Maintain and organize marketing assets for easy access by the sales team
Write blog articles, educational content, and company news updates
Lead updates to CentraFunding.com and 4HourFunding.com websites
Coordinate client gifts, event marketing, and other promotional efforts
Lead monthly “Educating Centra” training sessions for internal teams
Foster a culture of accountability, collaboration, and high performance
Work cross-functionally to improve communication and alignment between departments
Qualification
Required
7+ years of experience in business development, marketing, or sales leadership roles
Proven experience leading teams and managing complex projects
Strong background in B2B sales enablement and marketing strategy
Proficiency with CRM and marketing platforms (HubSpot required)
Excellent communication, analytical, and presentation skills
Preferred
Experience in finance, equipment leasing, or related industries a plus
Benefits
Competitive salary and bonus structure
Health, dental, and vision insurance
401(k) with company match
Paid time off and holidays
Professional development opportunities
Company
Centra Funding, LLC
Centra Funding is committed to offering a fast and simple finance solution that allows small businesses to more easily acquire equipment.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase