Macy's · 1 day ago
Lead, Site Structure & Category Content - SEO
NYC Metro Area
Full-time
Onsite
Senior Level, Lead/Staff
$126K/yr - $210K/yr
6+ years expMacy's is a storied retail company that has been a part of American culture for over 160 years. The SEO Team Lead for Site Structure & Category Content is responsible for optimizing site taxonomy and content to enhance user experience and drive organic growth across Macys.com. This role involves leading a team, collaborating with various departments, and implementing SEO best practices to improve site visibility and performance.
Consumer GoodsFashionRetail
Responsibilities
Lead a team of SEO strategists responsible for optimizing taxonomy, category pages, and site content structure to drive measurable improvements in SEO traffic
Serve as the SEO lead for site-wide initiatives, including taxonomy restructuring, replatforming efforts, and category expansion
Develop and maintain the Site Content Roadmap, including forecasting and prioritizing initiatives based on risk, benefit, and team bandwidth
Develop a high performing team including defining clear roles and responsibilities, allocating bandwidth, and ensuring coverage of core focus areas
Partner deeply with Site Merchandising to embed SEO strategy into seasonal planning, navigation updates, and site refreshes
Collaborate with UX and Product Design to evolve site experiences that are crawlable, user-friendly, and aligned with SEO goals
Own the on-page SEO strategy across content modules, metadata, internal linking, and content hierarchy
Identify, prioritize, and execute scalable initiatives that improve rankings, drive traffic, and strengthen the site’s structural integrity
Create clear documentation and scalable workflows for recurring optimization efforts
Establish standardized measurement frameworks for recurring and strategic SEO initiatives. Leverage Macy’s SEO toolset to ensure comprehensive telemetry that captures internal benchmarks and external performance indicators for holistic organic impact evaluation
Advocate for SEO requirements in UX testing, navigation decisions, and content model development
Report plans and results directly to senior leaders including the Vice President of Digital Product and the Chief Customer & Digital Officer
Foster an inclusive, respectful environment that strengthens team relationships and supports authentic connections with colleagues, customers, and communities
Qualification
Required
Bachelor's degree or equivalent work experience in a related field
6–8 years of experience in SEO, digital site strategy, or ecommerce content management, including 3-5 years of direct people leadership
Proven ability to lead teams, develop talent, and drive measurable SEO impact across large, complex websites
Strong SEO analytics expertise, including forecasting, performance dashboard development, analysis of internal/external data sources, and building measurement methodologies to quantify SEO impact
Deep knowledge of taxonomy, site architecture, and crawl/index dynamics and their influence on SEO performance
Demonstrated success partnering cross-functionally with UX, Site Merchandising, Product, and Engineering teams
Experience with enterprise SEO and analytics tools such as Screaming Frog, Google Search Console, SEMrush, Looker Studio, BrightEdge, or similar platforms
Excellent communication and prioritization skills with the ability to translate SEO goals into business-aligned solutions
Highly organized, capable of managing multiple concurrent workstreams in a fast-paced environment
Benefits
Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications + Public Affairs
Michael Krans
VP, Retail Media
Recent News
bloomberglaw.com
2026-01-24
2026-01-23
2026-01-17
Company data provided by crunchbase