Firstup · 22 hours ago
ABM Manager
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $135K/yr
4+ years expFirstup is a company dedicated to improving the employee experience through its intelligent communication platform. The ABM Manager role focuses on developing and executing account-based marketing strategies to engage enterprise accounts, working closely with sales and marketing teams to drive pipeline and revenue.
Software
Responsibilities
Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals
Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps
Build account plans, buying group strategies, and messaging frameworks for priority accounts
Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays
Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity
Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences
Act as the primary ABM partner to Sales and SDR teams
Enable Sales with account insights, intent signals, campaign context, and ABM playbooks
Support account planning, deal acceleration, and expansion initiatives with targeted programs
Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact
Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership
Continuously test, learn, and optimize campaigns based on performance data and sales feedback
Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms)
Partner with RevOps to ensure clean data, account alignment, and accurate attribution
Document processes and build repeatable ABM playbooks as the program scales
Qualification
Required
4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation
Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts
Experience supporting complex, multi-stakeholder B2B sales cycles
Strong track record of partnering closely with Sales to drive pipeline and revenue
Experience executing multi-channel campaigns across digital, events, and sales-led motions
Data-driven mindset with experience measuring marketing impact on pipeline and revenue
Benefits
Excellent PTO program
Great health benefits
Casual and friendly environment
Remote work
Company
Firstup
Firstup delivers a digital employee experience that helps companies reach, connect, and engage every worker, everywhere.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2011-01-01Series A
Leadership Team
Bill Schuh
Chief Executive Officer
Nicole Alvino
Chairwoman, CEO, Founder
Recent News
2025-12-18
2025-11-20
Company data provided by crunchbase