Fogelman Properties · 1 day ago
Regional Marketing Manager
Memphis, TN
Full-time
Hybrid
Senior Level
5+ years expFogelman Properties is a nationally recognized multifamily real estate company with a strong collaborative culture. The Regional Marketing Manager is responsible for driving portfolio performance through data-driven insights and creative strategies, collaborating with various departments to enhance leasing velocity and improve resident satisfaction.
Property ManagementReal EstateReal Estate Investment
Responsibilities
Leverage internal data, partner insights, market trends, and competitive analysis to make informed decisions to drive performance
Provide detailed monthly and quarterly performance reports evaluating ad source effectiveness, lead velocity, conversions, return on ad spend (ROAS), social engagement, and resident sentiment
Conduct market analysis and develop a strategic marketing plan for newly transitioned or developed assets
Build and maintain strong partnerships with Property Services, Asset Management, Revenue Management, and Systems teams to ensure marketing strategies are aligned with business priorities and goals
Collaborate with Director of Performance Marketing, Revenue Management, and Regional Vice Presidents to ensure competitive pricing and effective promotion of property offerings
Work with Brand Experience and Digital teams to refine and enhance lead capture processes and activation flows, ensuring timely and positive customer outcomes
Collaborate with Brand Experience, Property Services, and Systems to identify opportunities to further expand nurture campaigns for both prospects and residents to increase satisfaction, reputation, and brand loyalty
Ensure onsite teams are using collateral, signage, promo items, and other marketing materials that align with Fogelman brand standards
Manage community assets including photography, floor plans, site maps, and videography to ensure all websites and collateral are up to date and each property is set up for success
Conduct regular visits to assigned communities within portfolio providing in-person support and training on marketing platforms and social media, reputation, and resident retention best practices
Partner with Property Services to build awareness and drive traffic to newly developed/developing assets through competitive and innovative digital marketing, outreach, and social engagement; Assist with the planning and execution of grand-openings
Manage marketing support ticketing system and resolve tickets in a timely manner
Inspire unity, care, collaboration, empowerment, and purpose to onsite teams
Monitor and control marketing campaign costs to ensure alignment with property budgets while maximizing ROI
Identify opportunities to reduce marketing expenses without compromising effectiveness and traffic quality
Assist the Director of Performance Marketing in maintaining quality relationships with clients by attending client visits and meetings, ensuring client needs are met and expectations are exceeded through effective marketing strategies
Assist the Director of Performance Marketing with the preparation and delivery of performance reports and regular updates to clients, maintaining transparent and proactive communication
Support key marketing initiatives from conception through execution, including virtual leasing programs, website enhancements, and other innovative projects
Collaborate with Director of Performance Marketing and Digital Marketing to strengthen digital presence and search performance
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Minimum of 5 years of marketing experience, with multifamily and lease-up experience strongly preferred
Proficient in Microsoft Office 365 including Word, Excel, PowerPoint, and Outlook
Skilled in using a wide range of property management software and web-based marketing applications
Analytical and creative thinker with excellent problem-solving and organizational skills
Strong collaborator who can effectively partner with internal departments and onsite teams
Ability to multitask, manage priorities, and follow through with projects in a timely manner
Exceptional written and verbal communication skills, including the ability to present marketing strategies to clients and internal stakeholders
Willingness to travel up to 20% for client meetings, conferences, and training
Company
Fogelman Properties
Fogelman Properties provides investment and property management services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Rick Fogelman
CEO
Recent News
2025-05-01
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