Ancora Education · 11 hours ago
Director - Brand Strategy
Arlington, TX
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $110K/yr
5+ years expAncora Education is seeking a Director of Brand Strategy to lead the strategic direction and execution for a portfolio of brands. The role involves driving student enrollment and retention through effective brand management, social media strategies, and campus engagement initiatives.
EducationHealth CareSoftware
Responsibilities
Develop and execute overarching brand strategies that maintain distinct identities for each brand/campus while aligning with the organization's mission and goals
Define the core brand narratives, positioning, and messaging for each entity, ensuring consistency across all channels and touchpoints
Conduct continuous market research and competitive analysis to identify trends and opportunities that inform brand evolution and strategic adjustments
Collaborate closely with admissions and academic teams to ensure brand strategy supports enrollment and institutional objectives
Translate brand strategy into measurable business outcomes, including enrollment influence, retention lift, audience growth, and long-term brand equity
Lead the development and execution of a robust, multi-brand social media and social content strategy designed to maximize reach, engagement, and brand affinity with target demographics (prospective and current students)
Oversee the creation, curation, and distribution of high-quality, on-brand content across all social media platforms (e.g., TikTok, Instagram, X, YouTube, LinkedIn)
Define KPIs for social media performance, monitor analytics, and provide actionable insights to optimize strategy and content performance
Oversee influencer marketing initiatives, creator partnerships, ambassador programs, and digital storytelling campaigns that amplify brand visibility and student outcomes
Evaluate and integrate appropriate AI tools to streamline content planning, creative development, analytics, and community engagement
Design and implement creative student engagement strategies utilizing campus events, partnerships, and digital initiatives to build a vibrant and connected student community
Develop student retention strategies driven by brand-aligned experiences and communications that enhance the student value proposition from enrollment through graduation
Oversee the planning and execution of all campus-level events, ensuring they are on-brand, high-quality, and meet strategic objectives
Oversee the development of outreach strategies targeting high schools, employer partners, and local communities to increase brand awareness and enrollment opportunities
Lead, mentor, and manage a high-performing team of brand and marketing specialists, ensuring quality execution, professional development, and collaborative effort
Serve as the primary brand advocate and strategy liaison, effectively working with multiple internal and external stakeholders (e.g., executive leadership, campus deans, external agencies)
Manage the grassroots, events, and promotional marketing budget across all brands, ensuring maximum ROI and fiscal responsibility
Establish workflows and processes to ensure all marketing activities are executed efficiently and to the highest standards of quality
Evaluate vendor performance and proposals, negotiate contracts, and assess new technologies and platforms (e.g., Mailchimp, Hootsuite, Wrike, Monday.com) to enhance efficiency and ROI
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred
Minimum of 5 years of progressive experience in brand strategy, marketing, or related field, with experience managing multiple brands being highly advantageous
Proven track record of developing and executing successful social media and digital content strategies
Demonstrable experience in team leadership, mentorship, and project management
Strong financial acumen with experience in budget management (grassroots marketing, events, and promotions)
Exceptional communication, presentation, and interpersonal skills, with the ability to influence and manage complex stakeholder relationships
Preferred
Experience in the Higher Education sector or a consumer-facing business with a focus on youth/student engagement is a plus
Company
Ancora Education
Ancora Education provides allied fitness, wellness, nursing, software development & IT, protection & legal trades, and art & design.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-04-01Acquired
Leadership Team
John Barnes
Chief Executive Officer
Recent News
2025-10-31
2025-10-17
Company data provided by crunchbase