Westmoor Manufacturing · 10 hours ago
Director of Retail Strategy and Direct to Consumer (DTC)
Fort Worth, TX
Full-time
Onsite
Director/Executive
$145K/yr - $185K/yrWestmoor Manufacturing is a family-owned Western wear brand entering its next phase of growth, seeking a Director of Retail Strategy and Direct to Consumer. In this role, you will lead the launch of a flagship store, scale the eCommerce channel, and enhance customer experiences across various sales channels.
FashionManufacturingProfessional ServicesTextiles
Hiring Manager
Kathleen Clounch, SHRM - CP
Responsibilities
Lead the operational launch of the first owned flagship retail store and create a scalable blueprint for future locations
Own the end-to-end eCommerce experience, driving conversion, mobile-first performance, and brand storytelling
Oversee DTC growth strategy with a focus on customer acquisition, retention, and performance metrics
Partner with wholesale and marketing teams to design branded fixtures and POS displays that improve sell-through
Guide visual merchandising strategy across retail stores and wholesale partners
Oversee pop-up retail, mobile stores, and branded booths at major industry events
Leverage omnichannel consumer data to inform product strategy and geographic expansion
Anticipated travel up to 5 days a month
Qualification
Required
Prior experience leading Retail and Direct to Consumer strategy for an apparel or lifestyle brand
A track record of launching and scaling brick-and-mortar retail locations
Hands-on ownership of eCommerce platforms such as Shopify or Shopify Plus
A strong command of digital performance metrics, conversion optimization, and customer behavior insights
A natural eye for visual merchandising and fixture design that keeps in-store brand presentation fresh, relevant, and memorable
Experience executing pop-ups, retail activations, and trade show booth environments
Proven ability to manage complex projects across vendors, partners, and internal teams
A collaborative approach to supporting wholesale partners through in-store execution
Benefits
Medical
Dental and vision insurance
A 401k retirement plan
An employee discount
Company
Westmoor Manufacturing
Westmoor Manufacturing offers original low rise, rival low rise, low rise skinny, mid-rise, riding jeans, jackets, and trousers.
Founded in 1946
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tom McCullough
Chief Financial Officer
Michael Kelly
Chief Information Officer
Company data provided by crunchbase