USA TODAY Co., Inc. · 13 hours ago
Solutions Architect, Director
United States
Full-time
Remote
Director/Executive
$160K/yr - $180K/yr
7+ years expUSA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Solutions Architect, Director will partner with the DMS CTO to design and deliver a modern AdTech and data architecture that connects LOCALiQ's systems with its campaign platform and external publishers, while leading the transformation of processes and legacy systems into a unified model.
Newspapers
Responsibilities
Define a target architecture that connects CRM/business systems, LOCALiQ's AdTech platform, data warehouse/BI, and external publisher APIs into a cohesive ecosystem
Assess legacy tools and workflows; create pragmatic migration plans that reduce technical debt while minimizing disruption to ongoing campaign operations
Standardize data models, identifiers, and event flows so customer, campaign, and performance data are consistent across all channels and systems
Map current people/process/technology interactions across sales, account management, ad operations, analytics, and finance, then design improved future-state workflows
Establish governance for how new products, campaign types, and workflows are introduced, documented, and trained across teams
Coach teams through the change, translating architecture decisions into simple playbooks and checklists that fit day-to-day work
Lead the design and implementation of integrations between CRM/business systems and LOCALiQ's campaign platform, including campaign setup, pacing, and performance feedback loops
Configure and, when needed, write code/scripts to orchestrate campaign creation, updates, and reporting across multiple publishers via APIs
Build and maintain templates, configuration libraries, and automation rules that reduce manual work and errors in campaign onboarding and optimization
Work with product and analytics teams to embed optimization logic (budget allocation, bid strategies, audience rules) into the architecture and workflows
Ensure reliable collection and normalization of performance data across channels so stakeholders can track CPL, CPA, ROAS, and other key metrics in real time
Design experimentation and feedback mechanisms so insights from testing feed back into configuration standards and optimization algorithms
Serve as the technical counterpart to business leaders, translating commercial goals into architectural roadmaps and phased delivery plans
Facilitate design reviews and decision forums, clearly explaining trade-offs between speed, cost, and flexibility
Mentor engineers and operations specialists, increasing the organization's ability to own and evolve the architecture over time
Qualification
Required
7-10+ years of experience in leading solution architecture teams, AdTech/MarTech engineering, or related technical leadership roles with direct ownership of complex integrations and workflow automation
2+ years of experience working with data models, hands-on SQL scripting using BI reporting tools, e.g., Google Data Studio, Microsoft Power BI, or Tableau
1+ year of exposure to AI tools that can facilitate legacy systems documentation from source code systems and enterprise wikis
Proven track record of modernizing legacy systems and processes into modular, API-driven architectures while maintaining business continuity
Strong hands-on skills with web technologies, APIs, data modeling, and scripting, plus familiarity with major digital advertising platforms and their APIs
Detailed process knowledge of Quote to Cash within an AdTech / Digital Marketing Agency is beneficial
Demonstrated ability to lead enterprise cross-functional change, influence without authority, and communicate complex designs to both technical and non-technical stakeholders
Company
USA TODAY Co., Inc.
USA TODAY Co., Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
Mike Reed
Chairman / CEO
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