Roku · 15 hours ago
Senior Product Manager, The Roku Channel, Roku US
San Jose, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$176K/yr - $303K/yr
8+ years expRoku is the #1 TV streaming platform in the U.S., and they are seeking a Senior Product Manager for The Roku Channel to enhance the streaming-service experience on their flagship platform. The role involves defining and delivering user experiences that drive viewer engagement and balancing content and monetization goals.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Responsibilities
Own The Roku Channel roadmap for Roku OS end-to-end: Define and deliver a multi-quarter vision across key streaming journeys including discovery, navigation, content details, and engagement loops
Champion streaming-service craftsmanship: Identify friction and opportunities across time-to-content, selection rate, and repeat engagement - balancing viewer delight with business goals
Prioritize with impact: Draw hard lines on priorities informed by viewer insights, content strategy, company goals, and data - ensuring we ship high-ROI experiences
Be intensely data-driven: Define KPIs and success criteria; form hypotheses and run experiments that drive measurable lifts in engagement, retention, and monetization
Partner deeply with UX: Design intuitive, high-performing experiences that balance usability, editorial storytelling, and personalization
Lead execution with Engineering: Translate strategy into crisp PRDs, align scope and milestones, and deliver high-quality features on predictable timelines
Operationalize programming and merchandising: Work with Content Strategy/Programming to translate launches, tentpoles, and seasonal moments into scalable merchandising patterns (collections, campaigns, modules, messaging)
Collaborate with Recommendations/Personalization: Integrate ML-powered discovery thoughtfully balancing editorial intent, personalization, and experimentation to improve satisfaction and engagement
Partner with the Search team: Ensure Roku Channel content is discoverable and represented effectively across search entry points and results experiences
Monitor and optimize performance: Track dashboards, cohorts, and content-level insights; iterate post-launch to drive sustained KPI improvements, not just feature delivery
Communicate with clarity: Align stakeholders across Product, Design, Engineering, Data, and Content; surface tradeoffs and decisions with crisp, executive-ready narratives
Qualification
Required
8+ years of product management experience with increasing scope and cross-functional impact
Strong streaming services background (AVOD/SVOD/FAST) - experience owning customer journeys and business outcomes for a streaming app or service
Demonstrated success driving engagement and retention through discovery improvements, merchandising strategy, and personalization-informed experiences
Experience partnering closely with Content/Programming teams and translating content goals into scalable product experiences
Proven collaboration with ML/recommendations teams and comfort balancing editorial curation with personalization and experimentation
Strong analytical skills: defining KPIs, building measurement plans, and using data to guide prioritization and iteration (funnels, cohorts, content-level performance, experiments)
Excellent product judgment and UX sensibility for content-rich UIs (home, navigation, rails, content details)
Technical fluency: comfortable working with APIs, data pipelines, experimentation frameworks, and client performance considerations
Exceptional communication and stakeholder leadership skills; ability to influence decisions across Product, Design, Engineering, Data, Search, and Content teams
Bachelor's degree required, technical degree a plus
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-25
2026-01-19
Company data provided by crunchbase