Protective Life · 1 hour ago
Sr Director – Marketing Strategy, Asset Protection, Enterprise and Operations (Remote)
United States
Full-time
Remote
Senior Level, Lead/Staff
$124K/yr - $200K/yr
10+ years expProtective Life is committed to helping protect customers against life’s uncertainties. The Sr. Director of Marketing Strategy will lead marketing strategy efforts for the asset protection division, driving the development and commercialization of value propositions to achieve business growth while partnering with various departments to align marketing strategies with business goals.
FinanceFinancial ServicesInsurance
Responsibilities
Translates divisional strategy into actionable marketing plans that deliver measurable impact on business performance
Leads teams of line of business marketing strategists, ensuring alignment and integration of marketing initiatives across multiple segments
Maintains comprehensive understanding of internal and industry standards, market dynamics, and regulatory environment
Applies commercial insights to identify opportunities for innovation and differentiation in marketing approaches
Drives financial and operational performance through effective resource allocation, cost-benefit analysis, and oversight
Negotiates with and influences senior executives within and outside the department to ensure strategic alignment and common, achievable goals are set for the department
Establishes and maintains close working relationships with management throughout the company, particularly focusing on partnering with line of business stakeholders within the asset protection and operations areas as well as our corporate functions
Builds collaboration within own team as well as across the marketing department to achieve common goals and best possible outcomes
Leads team to ensure clear and positive information flow back and forth between line of business stakeholders and marketing at all levels
Works closely with asset protection and operations leadership to provide a constant flow of information including progress on key initiatives
Effectively communicates with all levels of the organization
Provides strong leadership by setting, communicating and modeling high standards of performance and professionalism, developing and maintaining a high level of personal credibility and work ethic with coworkers, direct reports and staff and demonstrating consistent sound judgment
Creates a positive culture within the organization stressing company values, results, teamwork, development, accountability and professionalism
Recruits and develops talent for the future by encouraging stretch assignments, supporting training and development and encouraging a coaching environment
Mentors key talent for development into future roles
Effectively manages investments in various strategic initiatives while also managing routine operational expenses in collaboration with campaign strategy
Monitors issues, performance and standards. Takes appropriate actions such as re-establishing priorities, re-allocating resources or coordinating with other areas to expedite completion of initiatives and maintenance of an efficient and productive organization
Demonstrates a high level of financial literacy to effective manage expenses and capital spending
Performs careful, well-analyzed and researched cost-benefit analysis to drive decision making and provides subsequent outcomes-based updates
Accountable for the performance and results of the line of business marketing strategy group within the division
Maintains general understanding of internal and industry standards, market dynamics, and regulatory environment
Leverages customer and industry insights to identify opportunities for differentiation in marketing approach
Qualification
Required
An undergraduate degree in marketing or other quantitative discipline is required; a Master's degree or MBA is preferred
10 to 15 years of experience in a senior marketing role
Integrity and strong interpersonal skills are essential to succeed
Respect for others' ideas in the workplace is critical, and diplomacy and motivational skills are necessary
The successful candidate should be a good listener with a commitment to service and support
They should develop talent and lead strong talent within the organization for future growth
A well-respected, entrepreneurial professional with proven skills in strategic thinking, long- and short-term planning, team-building, problem solving and decision making
Demonstrated ability to collaborate with others and build business relationships with other senior executives
Provides industry advice and expertise to solve complex problems and issues
Strong negotiation and facilitation skills with the ability to motivate, persuade and build consensus
Preferred
Prior experience within asset protection or property and casualty is preferred
Benefits
Comprehensive health, dental and vision insurance
Mental health benefits
Employee assistance program
Paid time off
Paid parental leave
Short-term disability
Cultural observance day
Contributions to healthcare accounts
Pension plan
401(k) plan with Company matching
ProHealth Rewards
Company
Protective Life
Protective is a holding company, whose subsidiaries provide financial services
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-06-04Acquired
2002-10-04IPO
Leadership Team
Richard Bielen
President and Chief Executive Officer
Paul Wells
Chief Financial Officer
Recent News
Business Wire
2026-01-05
Company data provided by crunchbase