ABC Brand / Design · 17 hours ago
Senior CRM Specialist (Cann*bis Retail - Contract)
United States
Contract
Remote
Mid, Senior Level
4+ years expABC Brand / Design is a senior-led brand and marketing agency serving cannabis, wellness, and CPG operators nationwide. They are seeking a Senior CRM Operations Specialist with deep experience in cannabis retail to support CRM setup, ongoing reporting, and data insights for their clients.
Advertising Services
Hiring Manager
Sam Arellano
Responsibilities
Support CRM system setup, configuration, and audit activities across Flowhub, Alpine IQ, and Dutchie/Jane
Validate POS → CRM data syncs, including customer profiles, purchase history, product categories, and source-of-order flags
Surface data integrity issues (duplicates, fragmentation, incomplete profiles) and document required fixes
Assist in building lifecycle foundations (segments, rules, triggers) based on client needs
Produce monthly CRM + sales performance reports using AIQ attribution, Flowhub data exports, GA4, and Looker Studio dashboards. (optional)
Analyze customer behavior patterns including new vs. returning customers, visit frequency, AOV, category trends, cart behavior, and ecommerce intent signals
Identify actionable insights and opportunities for lifecycle automation, segmentation, and revenue optimization
Present findings internally and contribute supporting commentary for client-facing readouts
Help operationalize behavior-based segments (e.g., first-time buyers, category loyalists, high-value customers, lapsed)
Review automations and ensure correct trigger logic, timing, and data flow (welcome, post-purchase, winback, browse/cart intent)
Assist in setting up foundational campaign and transactional templates (email/SMS)
Evaluate menu behavior from AIQ-hosted Dutchie/Flow Hub menus, including add-to-cart, browse abandonment, online checkout, and conversion patterns
Collaborate on multi-path customer journey mapping (online-first → in-store, pure in-store, hybrid journeys)
Join occasional client calls (1–2 per month) to support progress updates, reporting walk-throughs, and clarification of data insights
Qualification
Required
4–5+ years CRM, lifecycle marketing, or customer analytics experience, ideally within cannabis retail
Hands-on expertise with: Alpine IQ (segments, automations, attribution, menu insights)
Flowhub POS
Dutchie POS
Treez POS
Google Analytics 4 (GA4)
Strong command of customer lifecycle metrics, CRM attribution, and retail revenue diagnostics
Deep understanding of cannabis retail operational realities: check-in experience, data capture friction, POS workflows, compliance, loyalty, and multi-store dynamics
Highly analytical with strong ability to extract, transform, and interpret customer data
Comfortable working in a senior-led, fast-moving, agency/consulting environment
Excellent written communication — able to distill complex data into clear insights
Preferred
Looker Studio / Data Studio (optional)
Experience with Klaviyo, Springbig, or other cannabis-focused CRM tools
Background supporting NY, MA, MI, or IL cannabis retailers
Familiarity with lifecycle strategy or customer journey mapping
Experience working in brand, agency, or startup environments
Company
ABC Brand / Design
As former strategists, marketers and designers for some of the world’s leading global brands we know from experience the challenges our clients face.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase