Brand Copywriter jobs in United States
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'47 · 23 hours ago

Brand Copywriter

positionWestwood, MA, US
timeFull-time
remoteOnsite
seniorityMid Level
money$80K/yr - $95K/yr
date4+ years exp

’47 is a premium sports lifestyle brand founded in 1947, known for its iconic headwear and apparel. The Brand Copywriter will work with the in-house creative team to craft the voice of the brand across various digital channels and contribute to the development of new ideas while managing multiple projects.

ApparelFashionLifestyleRetail

Responsibilities

Work closely with the creative team to champion the ’47 Brand voice in support of the overall marketing vision and business objectives
Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
Create brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortment
Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results
Provide a range of concepts for A/B testing that deliver on creative briefs
Embrace a data-driven approach to apply learnings and improve campaign performance
Deliver work in an agile workflow, managing priorities and multiple projects at once
Creative evolution- stay up to date with branding and advertising in all facets
Write catalogue product copy for seasonal catalogues
Lead SEO optimization for 47brand.com
Micro Catalog copy, explain the reasoning and mood boards of collections

Qualification

CopywritingSEO optimizationDigital marketingBrand messagingAttention to detailOrganizational skillsProblem-solvingTeam collaborationPresentation skills

Required

4 years' experience in advertising, copywriting, or in-house creative role
Bachelor's degree in English, Marketing, or Communications
Experience with consumer products brands
Exceptional copywriting portfolio website
Proactive in nature-ability to solve problems, even when they are not fully defined
Ability to present creative process and sell creative ideas
The ability to work across multiple teams and department functions
Incredible attention to detail and superior organizational skills
Ability to work in a fast-paced environment with tight deadlines

Company

'47

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'47 is an internationally recognized lifestyle brand deeply intertwined with sports, fashion, and cultural influences.
dateFounded in 1947
location
Westwood, Massachusetts, USA
people-size201-500 employees
web-link
http://47brand.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
2024-06-06Acquired

Leadership Team

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Jake Hart
Channel Sales & Partnerships - U.S. Stadiums
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Recent News

WWD
’47 and Carhartt Debut Headwear Collection With Campaign Featuring Phillies Player Bryce Harper
2025-07-25
PR Newswire
Carhartt and '47 Get Back to Work to Relaunch Fan-Favorite Collaboration
2025-07-09
WWD
Stoney Clover Lane Launches NFL-themed ’47 Collaboration Just in Time for the Super Bowl
2024-04-06
Company data provided by crunchbase