Citizens · 1 day ago
Manager Digital Content and Experiential Storytelling
200 Station Drive, Westwood, MA, 02090, US
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
8+ years expCitizens is a financial services company, and they are seeking a Manager of Digital Content and Experiential Storytelling to ensure excellence in enterprise initiatives that strengthen market presence. The role involves serving as the strategic content partner for various teams, driving integrated programs across multiple channels, and leading a team to deliver flawless execution.
BankingCredit CardsFinancial ServicesFinTechRetail
Responsibilities
Serve as the primary content partner for Corporate Communications, Sponsorships, and Community teams, translating priorities into compelling, multi-channel content strategies
Align content initiatives with corporate reputation, sponsorship activations, and community storytelling to reinforce brand trust and enterprise impact
Transform sponsorships and engagement programs into social-first content and digital experiences that maximize reach and engagement
Collaborate with internal teams to ensure activations are fully integrated into content pillars and amplification plans
Own quarterly and annual content marketing plans for assigned portfolios, delivering data-driven, multi-channel recommendations informed by market insights and business goals
Lead execution of complex digital content initiatives, ensuring seamless integration across platforms and alignment with enterprise messaging frameworks
Manage and mentor a team of content strategists and engagement specialists responsible for executing against enterprise content and experiential strategies
Provide clear direction, prioritize workloads, and foster collaboration across marketing, communications, and content pillars
Manage workflows, timelines, budgets, and resources with precision, balancing multiple priorities across business lines
Guide internal and external contributors, providing editorial standards and best practices to elevate craft and delivery speed
Define measurement plans, analyze performance, and convert insights into actionable optimizations that improve efficiency and ROI
Qualification
Required
8–10+ years in digital content marketing, social media strategy, experiential marketing, or integrated marketing roles, with enterprise-scale program leadership
Proven experience managing and developing teams
Strong project management skills; ability to independently drive projects from ideation to completion while managing multiple priorities
Expertise in social amplification, content creation, and digital experience integration
Experience with social media, content measurement, and digital analytics platforms
Preferred
Vendor/agency management experience is a plus
Company
Citizens
At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2B2025-02-26Post Ipo Debt· $750M
2024-07-09Post Ipo Debt· $1.25B
2014-09-23IPO
Leadership Team
Melisa Carrascoza
SVP, Business Banking Market Executive - New England South
Steve Kozek
Head of Commercial Excellence, Senior Vice President
Recent News
2026-01-22
Talk Business & Politics
2026-01-19
Company data provided by crunchbase